Wholesalers

“There’s a real need for training”: A&K’s Sujata Raman on agents selling domestic travel

Huntley Mitchell

Huntley Mitchell

As domestic travel becomes the focus for Aussie agents while international borders remain shut, Abercrombie & Kent’s regional boss has offered some advice to those making the shift to selling local.

Speaking to Travel Weekly, Sujata Raman said agents need to get trained up before selling domestic travel and shouldn’t assume they can just sell Australia the same way that it’s been marketed to international travellers.

“I think there’s a real need for training because the issue has been domestic that has traditionally been booked within Australia has been reasonably independent – you get in a car and you get out there and explore – and I think the product at the higher end of the market has largely been marketed to international travellers,” she said.

“It’s a real mistake to think that what we sold and the way we sold it to the international traveller can just be very quickly repurposed – you actually have to think about the domestic traveller.

“But, at the same time, I think those Australian travellers at A&K’s end of the market who would have been travelling overseas have created a lot of pent-up demand for the domestic market.”

Raman said A&K has been hosting a heap of training sessions in recent months due to agents’ newfound interest in domestic travel – something that the luxury wholesaler already does a lot of.

She also believes the COVID-19 pandemic has highlighted the value agents offer travellers, and that they can use this as a springboard to attracting domestic clients.

“Obviously, there were a lot of people caught in difficult positions during this crisis,” Raman told TW.

“There were people overseas that needed to get home urgently, and a lot of agents pulled out all stops to get travellers back home. That bodes well for them, especially as travellers will now be seeking more flexibility in their itineraries and contracts.”



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

End of an era: Ryanair to axe €10 flights

You can no longer snag flights around Europe for the same price as an alright bottle of wine, causing us to question our financial decisions.

Share

CommentComments

Destinations

Become a USA expert and win cash prizes with Brand USA’s Discovery Program

Brand USA is giving agents the opportunity to become a USA expert plus the chance to win some amazing cash prizes throughout August and October.

Share

CommentComments

Cruise

Cruising returns to New Zealand after nearly three years

NZ’s cruise industry collectively shouted “Yipee” when Pacific Explorer arrived, then looked around in confusion as they realised that was a bit weird.

Share

CommentComments

Destinations

Myconian Collection welcomes back destination weddings and honeymoons

What’s better than a celebration of love? A celebration of love overseas of course, and it’s back on the rise!

Share

CommentComments

News

Tahiti drops remaining travel restrictions

Tahiti is having a Blast from the Past moment. And by that, we mean the island is reminding us what it was like to travel in 2019.

Share

CommentComments

Destinations

Travellers no longer need to register trips on Smartraveller; here’s what to do instead

There’s one less thing you have to remind your clients to do before they travel, and one thing to add. So, a pleasing equilibrium if you ask us.

Share

CommentComments

Aviation

“Everyone was calm but that’s starting to change”: Gunshots shut down Canberra Airport

Travellers took to Twitter on Sunday to complain about waiting outside in the cold while police apprehended a man for firing shots inside the airport. We’re not saying they’re missing the big picture, but…

Share

CommentComments

Wholesalers

How your clients can experience the wilds of Africa in true luxury

When it comes to bucket list experiences, few compare to an African safari, and no brand provides a more protected and luxurious safari than Abercrombie & Kent.

Share

CommentComments

Hotels

Tiny Away opens up mini Tassie getaways

Tiny Away has opened the doors to its first Tasmanian tiny houses, growing its network of rural getaways. The ‘Quirindi’ […]

Share

CommentComments

Tourism

Colorado Tourism Office say G’day to the industry

The Colorado Tourism Office joined media and travel titans last Friday at Bentley’s in the Sydney CBD to reconnect with the Aussie travel industry.

Share

CommentComments

Aviation

Bonza calls on Aussies to name its first plane

Some of the names suggested so far include Purple Rippa, Bonza Bruce, and Kimbo. We challenge you to come up with something more Aussie sounding than that!

Share

CommentComments

Aviation

Qantas increases international connection time to reduce mishandled baggage

The upside of all these missing bags is that you no longer have to sprint through the airport to catch your connecting flight. Although we’ll miss the rush.

Share

CommentComments