Technology

The secret to creating truly personalised experiences

Ask any experienced travel agent, or industry expert what travellers want in 2019 and they’re sure to bring up personalisation.

Seen as the travel industry buzzword de jour, personalisation has risen from the perfect storm of factors that are beginning to shape our industry in a big way. Things like overtourism, the rise of Insta-worthy travel and online bookings have all led travellers to seek out truly unique experiences that stray from the beaten path.

It’s also a great selling point for travel agents. To truly compete with OTAs and DIY travellers, agents must now provide something the other players can’t: a personal touch, and a personal trip.

At its core, personalisation is the industry’s chance to hit back at digital noise and unsustainable tourism practices. It’s a secret weapon and a shared point of difference.

But it can be difficult to achieve. Unless you’ve visited just about every country and possess a wide knowledge of unique, out-of-the-box experiences, it can be near impossible. Luckily, there is a cheat sheet: Tripfuser.

trip

Tripfuser is an online platform that connects you with vetted local suppliers to provide truly unique and fully customisable experiences to your clients.

“The emergence of new technology and new paradigm shifts in the way people live and work means we as an industry need to think of better ways to engage younger travellers who are pressed for extra money and time yet still crave meaningful experiences,” said Matt Beard, founder of Tripfuser former COO of Intrepid, said.

“As travellers’ personal preferences change, the industry, too, must change to meet new demands.”

This new player is the ultimate tool for agents to provide local insights and personalised experiences for their clients and receive a minimum 10 per cent commission in the process.

Agents need the right tools to create the right trips for the right clients, because here’s the secret to personalisation: it’s not only your knowledge of the destination that counts. It’s your knowledge of your clients.

Tripfuser is quick and easy to use, so you can take the time to get to know your client and focus on their needs rather than having to spend a lifetime researching and scoping out the best experiences.

Just in case you need another reason to love Tripfuser, each agent who signs up will go in the draw to win $5,000 Tripfuser Cash to put towards your very own private trip!

Already signed up? Don’t worry, you’ve already been automatically entered into the draw as a thank you from Tripfuser. More details about this great incentive right here

To find out more, check out our handy explainer here, Tripfuser’s website here or sign up here.

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