The retail agent of 2020

Two businessmen talking in studio, (B&W)
By Hannah Edensor


Travel agents are still relevant – and the research is there to back it up.

But the travel agent structure hasn’t always looked like it does now, nor will it be the same in one year, let alone five years’ time.

So just what will a bricks and mortar travel agency look like? What will the consumer demand from you when they want to travel?

How many OTAs will there be? What will the role of a home-based workforce be?

Only the right kind of travel agent can survive the digital change. Will you be working with one of them?

These are the questions that the amazing new TED style forum thingy Travel DAZE will address, and we highly recommend you join us if you want to come out of the travel apocalypse alive!

Other sessions you can expect that are vital for travel agent survival include:

Stop selling!

Travel marketing is littered with offers, calls to action and deals. So what on earth happened to aspiration?

Without it you have no loyalty, no premium product, no yield and no chance of making your message stick before someone with bigger dollars takes the customer’s mindshare.

The future of travel wearables

As consumers increasingly embrace wearables, those in the travel industry are turning to this hardware to reach and engage their audience.

Content marketing strategies for airlines

Content has historically put airlines at the cutting edge of the travel sector, with carriers setting many content management precedents, well ahead of grounded brands.

While the world’s leading carriers and flagship brands have always been content producers, they have become more sophisticated, introducing innovative approaches to content production and media utilisation.

Inbox strategies: the state of email marketing in the travel industry

A look at the present, and future, of email marketing for travel brands.

From responsive design and targeted sendings, to pushed content and pulling travellers into a fluid cross-channel narrative – email marketers are steering the industry’s course toward more reliable conversions, more of the time.

If this sounds right up your alley (and if you want to thrive not dive it should be!) here are the finer details:

Date: Monday November 30 2015

Place: Belvoir St Theatre, Surry Hills

Tickets: $495

The format is inspired by TEDx with a series of rapid 18 minute stories for a wide spread of ideas and panel debates on topics that keep marketers & senior management awake at night.

Following the conference is an invite only round table event focussing on corporate travel that will see the leading minds debate and discuss opportunities and issues that exist within the corporate travel sector.

Be there or be square!

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