Tourism

The Real Career Priorities of Gen X vs Gen Y

Sophie Harrison

AETHOS Consulting Group has released a report examining the real-time career priorities of Generation X versus Generation Y. And, guess what, the findings are strikingly similar in more ways than you might think!

Based on a survey of respondents who were recently hired or actively interviewing, hospitality advisory firm AETHOS Consulting Group has released a report examining the real-time career priorities of Generation X versus Generation, as they approach the talk-about-town question: “What millennials want”? Also known as “Generation Y” or “Echo Boomers,” the findings of the survey reveal the two generations are almost identical in their primary career priorities, raising another question: Are we surprised?

"Top 5 Career Priorities for Gen X versus Gen Y." Source: AETHOS Consulting Group.
“Top 5 Career Priorities for Gen X versus Gen Y.” Source: AETHOS Consulting Group.

When we consider that work-life balance, direct cash compensation, standard benefits and a sense of purpose were rated the highest across both groups, according to the report, the findings are not so surprising. However, the nearly 10-year narrative that “Gen Y” is all about career choices may need considering now that previous generations appear to be after the same thing!

“Studies often confuse attitudes with intentions,” said Nina Gold, AETHOS manager and co-author of the report.

“It is important to understand that the two are not synonymous, as an individual’s general attitude towards an issue turns out to be a poor predictor of actual, specific behaviours,” Gold continues.

So, where do GenX and GenY differ?

According to Dr. Jim Houran, Managing Director of AETHOS Consulting Group and co-author of the report, it’s mainly in how rigidly they hold their priorities. “GenY is often characterized as the ‘me generation’ – implying they want it all and right now. However, the AETHOS study contradicts this view. It shows that GenX individuals tend to be more uncompromising in what they are looking for, whereas Millennials seem more flexible in achieving the same outcomes.”

“It seems that the way many sources speak about Millennials is actually more descriptive of GenX,” adds Houran.

“However, GenY did tend to emphasize work-life balance slightly more, while GenX emphasized a need for constant advancement or boost in career status and workplace control. So, while the two generations agree on general priorities, there are still interesting nuances to consider.”

Interestingly, the report concluded that the “disrupting force” of GenY is perhaps best regarded as an urgent wake-up call for many organisations.

Why not start thinking and treating employees as highly-valued individuals? We could start by focusing on understanding their idiosyncratic motivators, then, devise innovative platforms that best leverage their aspirations to keep them personally and professionally engaged… Is this “What Millennials Want”?

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Why a bad hotel experience has Ovolo’s CEO steering clear of mobile keys (for now)

by Huntley Mitchell

Travel Weekly recently managed to slide its way into the DMs of Ovolo Hotels’ bossman. And, much to our delight, he replied!

Share

CommentComments

Travel Agents

This travel agency diversified well before the pandemic, and now it’s looking to franchise

by Ali Coulton

A travel agency with a twist has taken the COVID-19 slowdown as an opportunity to breathe new life into its business.

Share

CommentComments

Tourism

Federal government relaxes JobKeeper eligibility requirements

Victorian businesses are breathing a sigh of relief after the government made some much-needed changes to the JobKeeper scheme.

Share

CommentComments

Hotels

Crystalbrook’s Byron at Byron makes five new leadership hires ahead of reopening

Proving there are still roles to be filled within the hospitality sector comes this major announcement from Crystalbrook.

Share

CommentComments

Tourism

WATCH: Otter jumps onto tourist boat to escape killer whale

Just in case you feel like having your day brightened, here’s some footage of a very cute otter hiding on a tourist boat to avoid becoming a meal.

Share

CommentComments

Cruise

New research reveals strong agent support for cruise industry

Agent support for the cruise industry remains strong, despite heavy restrictions, according to an ongoing survey series.

Share

CommentComments

Destinations

Aloha Friday Wrap: Virtual events aplenty, Hawaiian Airlines’ familiar new hire + MORE

Fridays aren’t the same without a bit of Aloha Spirit, so you can count yourselves lucky that we’re bringing you a wrap of all things Hawaii.

Share

CommentComments

Hotels

The Hawaii hotel lowdown

Get caught up on everything that’s been happening lately among some of Hawaii’s most popular accommodation providers.

Share

CommentComments

Aviation

Former Jetstar boss Jayne Hrdlicka joins Hawaiian Airlines board

Hawaiian Holdings, the parent company of Hawaiian Airlines has announced the addition of Former Jetstar Group CEO Jayne Hrdlicka to its board of directors.

Share

CommentComments

Destinations

Get your clients in the aloha spirit with these virtual events

Just because your clients can’t visit Hawaii right now doesn’t mean they can’t partake in some of the festivities being hosted in the US island state.

Share

CommentComments

Travel Agents

Helloworld CEO pleased with investor feedback, as company completes $50m equity raising

Andrew Burnes has a bit of pep back in his step thanks to this latest vote of confidence from Helloworld’s investors.

Share

CommentComments

Aviation

More than 100 jobs to go at Brisbane Airport

The cuts will account for, what would be by the end of 2020, a quarter of the company’s workforce.

Share

CommentComments