The most spacious new premium ship is now open for bookings

The most spacious new premium ship is now open for bookings
By Travel Weekly


Entice your clients back into the booking spirit with the allure of Norwegian Cruise Line (NCL)’s long-awaited new ship, Norwegian Prima.

The elegant new build marks the debut of the cruise line’s highly anticipated Prima Class, NCL’s first new class of ship in nearly a decade.

“The name ‘Norwegian Prima,’ which means ‘first’ in Italian, is a natural fit that ties into our legacy of firsts in the industry and a fitting tribute to our new Italian shipbuilding partners at Fincantieri,” said Harry Sommer, president and chief executive of NCL.

“Despite not having sailed in more than a year, we never stopped working and innovating. We never once pressed pause.

“In fact, we doubled down on our brand investment in order to deliver unforgettable guest experiences that go well beyond expectations.”

At 965 feet long and weighing in at 142,500 gross tonnes, Norwegian Prima will offer the highest staffing levels and space ratio of any new ship in the premium and contemporary cruise categories, making social distancing a breeze.

And with the most outdoor deck space of any new cruise ship, combined with more total pool deck space than any other ship in NCL’s fleet, your clients can bask in ocean views and sea breeze to recover from long lockdowns and stressful times.

 

 

Norwegian Prima will have space to accommodate up to 3,215 guests comfortably across 13 suite categories that will feature the largest three-bedroom suites in any cruise ship and the brand’s largest-ever inside, oceanview and balcony staterooms, plus its largest bathrooms and showers for standard staterooms.

“We innovated with purpose and created Norwegian Prima to push the boundaries of conventional cruising, offering our guests more wide-open spaces, thoughtful art and design and world-class service which places our guests at the heart of it all,” said Sommer.

For guests looking for a truly opulent experience, The Haven by Norwegian on Norwegian Prima will be elevated to offer the brand’s most exclusive and centralised suite complex.

The exclusive space spans across eight decks of the most luxurious suites and public areas available only to those in possession of an ultra-premium keycard to provide a private ship-within-a-ship concept.

Norwegian Prima is set to launch in August 2022 with bucket list itineraries in Northern Europe and the UK, taking in Iceland and Norway, as well as Bermuda and the Caribbean.

“Not only will we begin cruising this July, we’re so proud and so incredibly happy to announce the start of an exciting new chapter as we introduce the Prima Class and the first ship in a line of unparallel vessels with Norwegian Prima,” said Sommer.

To find out more about Norwegian Prima, visit NCL’s website or discover the line’s dedicated Norwegian Prima trade toolkit HERE.

Plus, you can catch both Harry Sommer and Ben Angell, NCL’s vice president and managing director for the Asia Pacific, speaking about the cruise line’s commitment to innovation and growth at Travel DAZE 2021, which kicks off virtually on Monday 12 July. The conference is free to attend, but spaces are limited, so register now HERE.

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