Tourism

The Louvre breaks tourism record, thanks to Beyonce and Jay-Z

The Louvre has just broken a new record, with a huge 10.2 million people visiting the museum last year.

And it’s attributing this surge in popularity to Beyoncé and Jay-Z.

The record-breaking numbers are a 25 per cent increase on 2017 numbers, beating the museum’s previous record of 9.7 million in 2012.

The museum reckons it owes its recent success to Beyoncé and Jay-Z’s “Apes**t” music video, which was filmed in the Louvre and showcased some of its most iconic works.

The video, much like its name, went apesh*t online, racking up almost 150,000,000 views on YouTube since its release in June.

The Louvre even set up a tour inspired by the clip.

The growth mainly came from visitors hailing from the US, China, Europe and Brazil with three-quarters of visitors coming from abroad but it also saw a sharp increase in French visitors, with more than 2.5 million making the pilgrimage.

The museum also attributes the increase to the recovery of tourism in France after a drop in visits following terrorist attacks which killed 130 in its capital back in 2015.

“I’m delighted that the Louvre is so popular,” said the Louvre’s president-director Jean-Luc Martinez in a statement.

“Our goal is not so much to attract more visitors as to provide better visiting conditions. The recent changes we have made and are continuing to implement (clearer signage, translation of texts, etc.) have improved the quality of visitor reception.

“The renovation of the infrastructures under the Pyramid and the introduction of time-slot tickets have helped us level out visitor numbers throughout the year and reduce ticket lines outside the museum.

“So although there are more visitors, everyone can explore the Louvre at their own pace and appreciate the artworks to their heart’s content.”

To allow everyone, especially local people, to visit the Louvre in the best possible conditions, the museum is launching new, free and festive events called “Saturday Night Openings” on the first Saturday of every month from 6 p.m. to 9.45 p.m.

These twelve-night openings will replace the free openings on the first Sunday of the month from October to March when the museum’s usual admission rates will be applied.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Destinations

The Amazon is on fire and tourism stands to lose because of it, Poon Tip warns

by Christian Fleetwood

The G Adventures founder has put out a warning to the travel industry about the devastation occurring in the Amazon.

Share

CommentComments

Travel Agents

All the photos from the 2019 TravelManagers Gala Awards

Travel Weekly has finally managed to get its hands on all the pics from the 2019 TravelManagers Gala Awards for your viewing pleasure. You’re welcome.

Share

CommentComments

Hotels

Marriott employee arrested for threatening “mass casualty” shooting at hotel

A Marriott staffer’s planned mass shooting, which he told fellow employees about, has been foiled by local police thanks to the hotel’s general manager.

Share

CommentComments

Aviation

Joyce says Qantas will cut capacity on Hong Kong flights due to ongoing protests

by Christian Fleetwood

Qantas’ bookings to Hong Kong are down 10 per cent amid the ongoing pro-democracy protests, forcing the airline to cull capacity.

Share

CommentComments

Travel Agents

Agent wrap: Travellers Choice ramps up member mentoring, A&K hosts top agents at Connoisseur Club + MORE

It’s Friday, which means two things: Travel Weekly’s agent wrap has arrived, and our editor has already made his way to the pub.

Share

CommentComments

Aviation

Airport worker fired for passing passenger rude note

Do you miss passing strange and confusing notes to your friends in high school? Click here to have your thirst quenched.

Share

CommentComments

Tourism

Flavour of the Week: Branson-owned island’s new GM, fresh cruise BDMs + MORE

This edition of FOTW is filled with appointments of GMs, BDMs, and ECPs, FYI.

Share

CommentComments

Tourism

Tourists facing up to six years in jail for stealing sand

The couple was caught with 40 kilograms of sand, which they reportedly tried to pass off as a “souvenir”. Nice try, guys.

Share

CommentComments

Aviation

Virgin Australia helps Kiwi prank sister with small bearded man

The airline got in on a prank between two sisters that was 30 years in the making. Watch how it unfolded here.

Share

CommentComments

Events

Tourism

ONE WEEK TO GO: Entries to The Travel Awards 2019 closing soon!

There have already been reports of broken keyboards and mouses at several travel companies, such is the haste and urgency at which they’ve been submitting entries to The Travel Awards.

Share

CommentComments

Hotels

Hotel wrap: Choice Asia-Pac’s new look, Accor Korea’s Sofitel in Seoul, Crown’s bad news + MORE!

Delightful, informative and neat around the edges – this is how to describe this week’s hotel wrap, and Travel Weekly’s reporter when he sucks in his love handles.

Share

CommentComments

Technology

Webjet boss lauds “outstanding” FY19, as full-year profit jumps 45 per cent

by Huntley Mitchell

There’s a whole lot of jumping going on over at Webjet HQ today, both in a financial and celebratory sense.

Share

CommentComments