Destinations

The hot pick for Europe in 2020

Daisy Melwani

Daisy Melwani

Wedged in the heart of Europe, Austria has long been an Aussie favourite, but travel to the destination has surpassed expectations, doubling down on back-to-back record yearly growth.

Cementing its place as the ‘capital’ of schnitzel, Austrian tourism representatives visiting Australia have been on hand to update travel agents and industry partners during a series of events in Sydney, Canberra and Melbourne this week.

Key messaging included Austria’s abundant and easily accessible ski fields, it’s world-famous Christmas markets, range of art and historical museums and a vivid city life, which continually ranks as the most liveable city.

New for 2020 includes a series of events celebrating 250 years of Beethovan in 2020 in Vienna, along with the opening of the Sigmund Freud Museum in the city next year.

Nature-goers are urged to take advantage of Innsbruck’s newly launched ski-pass, which has been cited as unique in its offering of access to 13 ski areas, in combination with 22 sightseeing experiences and three spa trips.

Meanwhile the Arlberg ski region has been the biggest success story for Austria’s winter tourism, assisting in bolstering figures to hit 60,000 overnights from Australia in January 2019.

“Australia is a great market for us. It’s small, but beautiful,” Astrid-Gruchmann-Licht, Austrian Tourism’s regional director, told Travel Weekly.

“The destinations most visited include Vienna, the Tryol region, Salzburg and Arlberg, and most of our increasing visitation have come through during the winter months, with 45 per cent of Australian travellers coming for the winter experiences.”


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Breaking News

Tourism

Omicron variant reaches Australia, Hunt Says Australia Ready

Here’s what you need to know.

Share

CommentComments

Destinations

Cupitt’s Estate snags gold at the 2021 Independent Beer Awards

The team at Cupitt’s Estate won three medals at Australia’s Independent Beer Awards (The Indies) including a gold. The NSW […]

Share

CommentComments

Aviation

Tourism

Qantas introduces new green tier program

Apparently the initiative is not so top tier! It’s not easy being green.

Share

CommentComments

Breaking News

Hotels

News

Mother charged with arson after hotel fire

We understand hotel quarantine can leave you hot under the collar, but this is ridiculous!

Share

CommentComments

Hotels

Hilton is hosting a festive dinner for your furry little friends

Want to feel bad about whatever you’ve brought for lunch today? Check out the spread Hilton Hotels are putting on for their guests’ dogs this Christmas.

Share

CommentComments

Tourism

Tourism Minister seeks feedback on strategy to rebuild Australia’s visitor economy

The federal government is keen to hear your thoughts about its master plan to revamp tourism and if you ask us, all we need is more gigantic roadside fruit a la Big Banana.

Share

CommentComments

Aviation

Virgin drops massive Cyber Monday sale with Bali flights from $425 and domestic fares from $49

Apologise to your bank account for us, ’cause just when you thought the Black Friday sale bombardment had ended, it’s time for Cyber Monday!

Share

CommentComments

Destinations

“sacrilège!”: Travelling influencer enrages the French with croissant faux pas

by Ali Coulton

A German influencer has infuriated Parisians by committing the ultimate crime against pastries. Can you see what’s wrong with this picture?

Share

CommentComments

Aviation

Jetstar pilot charged with murder as police continue search for missing campers

After three days of police questioning, Greg Lynn has been charged over the disappearance of two campers who went missing last year.

Share

CommentComments

Wholesalers

AAT Kings offers remote outback experience with new Queensland jaunt

This fresh itinerary promises an immersive look into Queensland’s wild west, so send your clients a case of XXXX Gold and tell them to get packing.

Share

CommentComments

Travel Agents

Flight Centre slashes package prices as Skroo urges Queensland to “move on”

Say a prayer for your Flight Centre colleagues today, because they’re about to get bombarded by travel starved bargain hunters.

Share

CommentComments

Hotels

Hilton’s new campaign encourages consumers to “travel the world” closer to home

The advertising push champions international experiences in domestic locations. For example, sipping espresso outside a Melbourne cafe and then crying because you’re not in Italy.

Share

CommentComments