With Queensland borders now open for interstate travel to all states except Victoria, Tourism and Events Queensland (TEQ) has released a new campaign to inspire Aussies to visit.
The ‘Good to Go’ campaign, created in partnership with TEQ’s master brand creative agency, Rumble, ran first in Queensland before being adapted for a national audience.
The campaign again features Queensland musical duo Busby Marou, who fronted the incredibly successful ‘Beautiful One Day, Perfect the Next’ relaunch.
TEQ chief executive Leanne Coddington said the core message of the campaign is that Queensland’s tourism industry is open, ready to welcome visitors and is following COVID-safe practices.
“We know people can’t wait to come to Queensland and experience our unique tourism offering,” she said.
“Queensland has such wonderful and diverse experiences and ‘Good to Go’ is the perfect message, uniting our regions and our operators.”
The campaign will run across television, print, out of home, digital, radio and social media.