Taiwan shows why it’s the heart of Asia

Promoting the tourism image of “Taiwan – The Heart of Asia”, the Tourism Bureau of Taiwan led a delegation of 32 tourism industry operators and specialty performers from Taiwan on a recent visit to Australia.

The delegation visited the top three Australian cities of Sydney, Brisbane and Melbourne to promote the beauty of Taiwan and its attractiveness as a travel destination due to high quality, value-added innovation and the sheer number of attractions.

The focus this year was on how great food, central location in Asia and cycling paradise makes Taiwan a must-go destination. The emphasis on the diversity and convenience of Taiwan travel products gave the audience a better understanding of Taiwan. This will in turn encourage them to make Taiwan their first stop when traveling to Asia.

The Taiwan Tourism Roadshow kicked off on September 6 at the Four Seasons Hotel in Sydney, followed by the Stamford Plaza in Brisbane on September 7, and the Melbourne Convention and Exhibition Centre (MCEC) on September 8. During the 3-day roadshow marathon, nearly a hundred local travel media and operators were invited to attend for talks and business development in each city. The promotion delegation included 10 representatives of airlines, travel agencies, hotels and the Taiwan Intelligent Tourism Industry Association who met face to face with Australian travel agents during the events to create more communication opportunities and promote the latest travel information for Taiwan.

A new milestone in the tourism development of Taiwan was reached in 2015 when the number of visitors surpassed the 10 million mark. In the first half (January to June) of this year (2016), the number of Australian visitors to Taiwan grew by 5.75% over the same period from last year.

Further marketing in the second half of the year as well as strong support from the international media for Taiwan should see another new record in the number of visitors set for 2016.

During the roadshow events, the well-known Taiwanese dance troupe “Mad Theater” gave a performance based around the Year of the Monkey, glutinous rice balls from Taiwan’s Hakka cuisine, and indigenous choreography. The performance introduced Australian businesses to the diversity of Taiwanese culture. Classic Taiwanese pastries such as the Pineapple Cake were also provided for tasting. The combination of taste and visual enjoyment as well as the latest tourism information for Taiwan should see Taiwan become a must-go destination for Australian travelers.

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taiwan Tourism Bureau of Taiwan