Destinations

Switzerland Tourism names new ANZ director

Switzerland Tourism has announced the appointment of Livio Goetz as its new director across the trans-Tasman.

Commencing his new role today, Livio’s remit is to continue to drive new and repeat visitors to Switzerland from Australia and New Zealand.

Focusing on key segments, market interests, as well as top-performing products and tour operators, Livio will be working closely with both new and existing trade and media partners to strengthen Switzerland Tourism’s brand, position and products in both countries.

Livio was previously worked as head of the Switzerland Convention and Incentive Bureau in London for more than four years. Prior to that, he also held roles at Worldwide Events, Lucerne Convention Bureau and Switzerland Travel Centre.

Commenting on his appointment, Livio said: “Switzerland may be a small country, but it is chock full of incredible experiences and unforgettable moments which we would like more Australians and New Zealanders to learn about, explore and enjoy.

“I look forward to building on the legacy of my predecessors Mark Wettstein and Evelyn Lafone, and developing new partnerships that will further add to our current product offering and position us more attractively in this market.”

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