Swiss Airlines ‘Made of Switzerland’ brand identity

Zurich, Switzerland - April 9, 2015: An Airbus A320 passenger aircraft of Swiss International Air Lines is parked for boarding at Terminal 1 of Zurich Kloten international airport.
By Kate Webster


Swiss International Air Lines (SWISS) will put a stronger focus on customer wishes and needs, on SWISSness and on a more emotional visual language, with the launch of their new brand identity.

The new brand identity marks a further step in SWISS’s “Next-Generation Airline of Switzerland” strategy, making the “Made of Switzerland” claim, with a new “The little big differences” creative concept.

The new identity, launched with an extensive Switzerland-wide advertising campaign, features a new design concept which, among other things, focuses on SWISS guests on their travels, and an appealing TV ad (which can be viewed here) that highlights typically Swiss characteristics in a warm and charming way.

The new “Made of Switzerland” claim covers the main features of the SWISS brand: SWISSness, emotionality and a strong customer focus. The new creative concept of “The little big differences”, meanwhile, embraces the many small things that help Switzerland – and thus SWISS – stand out, such as ensuring that customers feel at home throughout their air travel experience, from the welcome aboard to the varied regional cuisine and the popular SWISS chocolates.

All these messages will run through the new advertising campaign, which will be conducted Switzerland-wide for a month to launch the new SWISS brand identity from 5 August onwards.

Swiss

 

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