Technology

Swipe right: Introducing the Tinder of holiday planning

Planning your dream holiday while in self-isolation just got a whole lot easier with the launch of a new app that seems somewhat familiar.

Officially launching in February, Vacaay is a Sydney-based travel company that has caused quite a stir. Despite arriving on the market at a turbulent time for travel, Vacaay managed to attract 100,000 new users in its first 30 days.

The real star of the show here is the company’s mobile app, which is a first of its kind in the travel sector, allowing consumers to explore thousands of destinations with a simple swipe of their smartphone.

Once you’ve logged in, you can select which kind of holiday you’d like to go on, or go by destination and from there you are presented with loads of experiences and activities to choose from, swiping right to add to your itinerary, or left to skip.

So quit mindlessly swiping through potential suitors on Tinder and start hunting for something you’ll actually enjoy. Like a holiday!

According to a release from Vacaay, the platform is proving very popular among its target audience of 25- to 45-year-old tech-savvy travellers.

“We’re providing consumers with travel inspiration and giving them something to look forward to during this difficult period by helping plan their next holiday,” said co-founder and CEO Pete McKeon.

“Whilst many consumers are putting immediate travel plans on hold, they’re still planning holidays in anticipation of travel restrictions being lifted later in the year.”

With airlines grounding their fleets, hotel vacancies at all-time highs and governments around the globe pulling tourism budgets, international travel has ground to a halt.

“The industry as a whole is hurting, but travel bookings are inevitable once the outbreak is contained. Many of these bookings will be inspired by content users discovered on Vacaay,” McKeon said.

“Tourism boards, hotels and airlines are going to need to utilise new channels to get the industry moving again, and Vacaay provides the opportunity to reach new audiences and acquire new customers.”

Anthony Gallagher, the previous owner of Vacations & Travel magazine, has also joined the team as founding investor and general manager.

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