Surf’s up, dude: Alaska Airlines is discounting airfares based on Hawaii swells

jack russell dog surfing on a wave , on ocean sea on summer vacation holidays, with cool sunglasses and flower chain

Alaska Airlines is currently discounting fares to and from Hawaii based on the size of waves around the archipelago.

Partnering with global surf forecasting site Surfline, Alaska Airlines will discount up to 30 per cent off flights to and from Hawaii based on the height of forecasted waves around the islands.

In a press release, the airline confirmed that the bigger the waves in Hawaii, the bigger the discount for travellers.

“Flyers today have access to so much more information and in turn, are making decisions based on that data,” Natalie Bowman, Alaska Airlines’ managing director of brand and marketing communications, said.

“With the start of surf season in Hawaii, we saw an opportunity to further support our flyers’ passions by using the power of data to offer better deals as surf conditions improve.”

Until 8 November, for travel through 20 November, Alaska will discount fares based on the following max swell heights tracked by Surfline:

  • Lower than 10-foot swells: 10 per cent off
  • 11- to 15-foot swells: 15 per cent off
  • 16- to 20-foot swells: 20 per cent off
  • Higher than 21-foot swells: 30 per cent off.

Surfline will pull data from 14 different locations monitoring minute-by-minute forecasts around the Hawaiian Islands.

The sub-regions for data tracking include Oahu South Shore, Hawaii Kona, Maui South, Kauai South, Kauai North, Maui West, Oahu North Shore, Oahu Windward Side, Maui North, Hawaii South, Hawaii Hilo, Oahu West Side, Lanai and Molokai.

Alaska Airlines has also revealed it could introduce similar discounts on other experiences to “help customers enjoy more of what they love”.

“By leveraging data, we can give people another reason to get on a flight, just when they want it most, to enjoy perfect conditions or take that bucket list trip that they might have otherwise missed,” Bowman said.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]