Tourism

Study reveals what’s driving Aussies to travel solo

Escaping work and mundane routines is driving the solo travel trend amongst Australians, according to new research.

Klook’s Solo Travel study, conducted by YouGov, found the primary motivator for Aussies to travel alone is to break routine and spend time away from work (57 per cent), while having ‘me time’ and travelling as a reward is the second-biggest driver (45 per cent).

When comparing generational preferences of the Aussies who were surveyed, 82 per cent of Generation Z respondents and 78 per cent of Millennials said they have already travelled alone or would be keen to plan a trip.

Klook’s data also reveals similar trends amongst the older generations. Roughly 62 per cent of Generation X and 62 per cent of Baby Boomers said they were interested in travelling alone.

Fear of loneliness ranks as the top concern for solo travellers, the study found. Australians ranked slightly higher than the global average (50 per cent) for this concern at 52 per cent.

The concern of becoming lonely while travelling solo was prevalent across all generations, with Gen Z, Millennials, Gen X and Baby Boomers all ranking this as their top concern.

Additionally, 46 per cent said safety was their biggest worry, and 25 per cent said planning and booking the itinerary on their own concerned them most.

The study, which polled close to 21,000 respondents across 16 markets, also found that a massive 76 per cent of them have either travelled alone or are considering it.



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