As Australians are asked to travel within Australia to support our challenging domestic tourism market, the latest research from Roy Morgan reveals which states may lead the way.
Nearly three-quarters of ACT residents 74.4 per cent (257,000) intend taking a holiday in the next twelve months followed by Victoria with 70.7 per cent (3,869,000).
These are the only two holding up the national average and well behind are residents of South Australia/Northern Territory on 64.4 per cent (1,028,000), New South Wales on 64.2 per cent (4,287,000), Queensland on 64.2 per cent (2,670,000), Western Australia on 61.9 per cent (1,322,000) and Tasmania on 60.5 per cent (270,000).
These new travel intention findings have been drawn from the Roy Morgan Single Source survey which is compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.
If we view the proportions of residents in each State and Territory planning on taking long (3 or more nights) and/or short holidays (1-2 nights), the trend for most is that a greater number of residents intend on taking short holidays. The exception to this trend is found in the ACT and Western Australia, both of which have greater numbers of residents planning on long holidays.