Tourism

STUDY: 56 per cent of Aussies would give up alcohol for a free ‘heritage travel’ trip

New research has revealed a large number of Australians are embracing a new travel trend – ‘heritage travel’ – whereby they visit destinations their ancestors are from in an attempt to get closer to their roots.

According to the study by Airbnb and personal genomics and biotechnology company 23andMe, 58 per cent of Aussies with known ancestry outside of Australia have travelled to at least one country from their heritage.

The research also found that 62 per cent of Aussies would like to take a test to determine their heritage, and 56 per cent would give up alcohol for a year in exchange for a fully-funded trip to a place of ancestry.

Aussies are particularly interested to pursue ancestry travel to better understand the history of their roots, with the research finding that 70 per cent consider a heritage travel trip for this exact reason.

Some of the other top reasons include the opportunity to experience art and culture, to interact with the local people and enjoy their cuisine.

To coincide with the study, Airbnb and 23andMe have teamed up to make travelling to your roots easier.

On 23andMe, once a customer receives their ancestry reports, they will be able to click through to their ancestral populations and find Airbnb Homes and Experiences in their native countries.

Additionally, Airbnb now has dedicated pages that correspond with 23andMe’s genetic populations, so that travellers coming to Airbnb’s site will be able to easily plan a heritage trip.

Sam McDonagh, country manager for Australia at Airbnb, said: “At Airbnb, we believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world, and what better way to do that than travelling to your roots.

“We’re proud to team up with 23andMe, global leaders in genetic testing, to help Aussies learn more about their genes and ancestry and make it easier for travellers to plan trips that are as unique as their DNA.”

Robin Smith, head of ancestry product at 23andMe, said: “We’ve heard from so many of our customers that they not only discover something new about their heritage through 23andMe, but also that they want a way to take this further and explore their roots.

“We’re excited to team up with Airbnb to encourage people to travel more meaningfully, or even explore their roots in their own backyard.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Regent Seven Seas breaks bookings record with 2022/23 Voyage Collection

Need proof that travellers are still keen to cruise? Check out this champagne-popping moment from a luxury cruise line’s collection release.

Share

CommentComments

Destinations

Go on a safari in Sri Lanka from the comfort of your own couch

Couch potatoes, rejoice! You can take a tour of some of Sri Lanka’s most wild national parks from the comfort of your lounge room.

Share

CommentComments

Aviation

Women from 10 flights taken for invasive medical examinations in Qatar, says Australia’s Foreign Affairs Minister

More troubling details have emerged over the Qatar airport incident involving a number of Australian women.

Share

CommentComments

Destinations

Tasmania plans to reopen to NSW from early November

by Christian Fleetwood

Have your NSW clients been yearning for a quarantine-free trip to Tasmania? Well, they can consider this an early Christmas present from Premier Gutwein.

Share

CommentComments

Aviation

Qantas and Virgin announce new Aussie routes

Tell your clients to pack their bags, because the two airlines have added a range of new local routes, reintroductions and expanded services.

Share

CommentComments

Midweek Interview

Life in the time of COVID-19 with YTL Hotels’ Luke Hurford

We caught up with YTL Hotels’ senior vice president of strategy to find out how he’s been faring during the pandemic. However, it was hard to hear him through the layer of snow he keeps on his face.

Share

CommentComments

Destinations

“GREAT SUCCESS”: Kazakhstan cashes in on new Borat film in latest tourism campaign

In some very nice news for Sacha Baron Cohen fans, it looks like Borat’s home country has finally decided to accept him… sort of.

Share

CommentComments

Aviation

Plane passenger slaps flight attendant after refusing to wear a mask

Just in case you need another reason to hate anti-maskers, have a geeze at this video of an unruly passenger’s shocking behaviour.

Share

CommentComments

Cruise

Princess Cruises pushes back its pause on local sailings

Meanwhile, Travel Weekly has extended its pause on office drinks after a particularly bad incident involving a pot plant and copious amounts of slivovitz.

Share

CommentComments

Road & Rail

TUNE IN: New TV show to highlight Australia’s ‘Roads Less Travelled’

Get the popcorn ready and watch the client inquiries roll in, because Network 10 is debuting a new show that places domestic travel front and centre.

Share

CommentComments

Wholesalers

Globus and Cosmos launch new Australian and NZ tours

This press release was accompanied by a couple of bottles of wine from the good folk at GFOB, and Travel Weekly’s editor is already on the seocnd one, so please excuse any typos.

Share

CommentComments

Aviation

“Offensive, grossly inappropriate” vaginal examinations of female plane passengers reported to Australian Federal Police

The federal government is demanding answers from the relevant authorities, after 13 Australian women were forced to undergo invasive medical examinations at an international airport.

Share

CommentComments