Travel Agents

Starts at 60 launches OTA and full service travel agency

Starts at 60 just launched into the next evolution of Travel at 60, turning it into an online/offline travel agency, travel packaging team, and full-service travel consultancy!

It’s an extension of the award-nominated travel media brand and travel marketplace that has been highly successful in its first two years moving nearly a hundred million dollars worth of travel enquiry and over fifteen million page views last year.

The operation launched today to Starts at 60 members is led by Commercial Director Travel, Wendy Harch, who has 20+ years of experience in travel marketing, pricing and operations.  She leads a team of experienced travel agents, marketing, travel journalists and product contracting experts who are all based in Starts at 60’s Brisbane head office.

Travel at 60 already has more than 160,000 signed up members of its travel emailers and will be bringing its travel deals and exclusive offers to the startsat60.club members.

“The Travel at 60 team and our partners have been working hard on the launch of Travel at 60’s all-new digital marketplace, product and our travel agency services for months. It’s an exciting time to be serving the Baby Boomer traveller, possibly the largest growth market for online travel in this country,” said Wendy Harch, Commercial Director Travel at 60.

“As an ATAS registered travel agency, with an online media platform to be able to inspire them, our consumer will be able to get the best of the online and offline worlds in one place.

“They can buy specially curated packages served online, call us for assistance, or book a holiday of their dreams and we’ll remember them as a customer, care for them and bring them great value for their loyalty,” said Harch.

Happy seniors in Paris, having a wonderful vacation

The Starts at 60 team is led by a team of four female executives: Rebecca Wilson, Amena Reza, Christine Seib and Wendy Harch.  The growth business, deeply entrenched in their audience, started Travel at 60 as a media platform two years ago to give their 1.2 million strong digital media community travel inspiration.  They then built a B2B2C travel marketplace where over-60s could find great deals from all kinds of travel suppliers and retailers online.

This move sees the company improve the in-house software-driven marketplace offered to suppliers to bring their products to market quickly, and offer five different types of travel packages curated by their team.

They’re working with the country’s best wholesalers and travel operators direct and with the ambition to build holidays more interesting to, and suitable for the emerging baby boomer market.

And they will now offer a phone-based travel agency to support the community and provide full service booking capability as well as see them evolve into an online travel agency within months.

The company will not be limiting their service to the over-60s, encouraging Baby Boomers booking holidays for their children and grandchildren to leverage the company’s experience in complex bookings.   But members will get special benefits.

Founder and CEO of Starts at 60 is excited about the move.

“I admit, it is a bold move, but it is one we have evolved towards carefully,” said Rebecca Wilson, CEO of Starts at 60.

“We will be the only travel company in Australia that owns its own direct media pathway to the consumer it serves, and the only media company in the country building travel solutions in-house that really serve the consumer.

“If we listen well to what our community wants, we have a very exciting opportunity to change the travel landscape to digital-first for this generation, and an opportunity to really inspire with good digital media, data and affinity based marketing, leading with consumer-respect every step of the way,”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

Federal govt announces “most significant” insolvency reforms in 30 years to help save struggling small businesses

Is your business on its last legs? Find some relief in this major announcement by the federal government.

Share

CommentComments

Hotels

Crystalbrook to take over boutique Brisbane hotel

The independent hospitality company has gone all arty-farty in expanding its east coast footprint.

Share

CommentComments

Cruise

WATCH: Dream Cruises produces delightfully cringeworthy safety video

Dream Cruises has taken a leaf out of the airline playbook by turning its safety instructions into a fun video. It’s overly cheesy, but kinda cute.

Share

CommentComments

Travel Agents

MTA agent wins coveted spot on Dutch famil

With the famil stopping in Amsterdam along the way, you’d hope this agent will remember to pack some extra-clear eye drops and plenty of snacks.

Share

CommentComments

Wholesalers

Collette releases 2021/22 travel guide with seven new tours

Tell your clients to get ready to gorge themselves on arancini and caponata because three of the seven new trips involve the jewel of the Italian south: Sicily!

Share

CommentComments

Aviation

Qantas scraps Wallabies sponsorship, makes nearly $1m selling fully-stocked bar carts

We’ve mixed the good news with the bad here in this Qantas story, so get ready to smile and frown.

Share

CommentComments

Hotels

Hotel Wrap: Crowne Plazas ready to return, W Brisbane’s Extreme WOW Suite + MORE

This week’s Hotel Wrap is so huge that we’ve nicknamed it ‘Goliath’. However, that’s not to suggest you should start slingshotting stones at it if your name is David.

Share

CommentComments

Cruise

Norwegian co-founder and cruise titan Knut Kloster dies

Kloster was not only a titan of the cruise industry, but also a humanitarian and environmentalist.

Share

CommentComments

Travel Agents

Flight Centre fills Infinity Holidays void, opening up The Travel Junction to all agents

As part of its plan to streamline its product support areas, Flight Centre will use TTJ to service Infinity’s old clients, plus some cheeky new ones.

Share

CommentComments

Aviation

Qantas workers likely to receive thousands in unpaid wages after airline loses JobKeeper court case

The Flying Kangaroo’s cost-saving targets just became a little harder to hit after this court decision.

Share

CommentComments

Destinations

These are the world’s most complained about attractions

All up, people have spent more than 17 days complaining about the landmark that made the top of this list. That’s a lot of negative Nancies.

Share

CommentComments

Wholesalers

TTC commits to new sustainability goals, plans to be carbon-neutral by 2030

Meanwhile, we’re reducing our carbon footprint by strapping a tiny solar panel to our office dog. We’re not sure what’s it’s powering, but he looks very cute.

Share

CommentComments