Spirit of Tasmania has announced the appointment of Atomic 212° as its new media agency.
The company conducted a competitive tender process earlier this year as the current three-year media service agreement was coming to an end.
The tender sought to appoint an agency to manage Spirit of Tasmania’s media strategy, planning and booking across all media channels.
CEO Bernard Dwyer said the decision to select Atomic 212° was influenced by the agency’s insightful approach.
“We were incredibly impressed with the holistic strategic capabilities, performance mindset, tools and expertise of Atomic 212°,” he said.
“I have full confidence that Atomic 212° will be a valuable partner to support the company’s media strategy over the coming years.
“In particular, its insights into how to build brand relevance amongst new audiences will be essential for our growth strategy as we move towards new vessels in 2021.”
Dwyer also acknowledged the long and collaborative relationship with Spirit of Tasmania’s incumbent media agency, Wavemaker.
“We sincerely thank Wavemaker for its contribution over the years,” he said.
“Wavemaker’s professional and consistent approach built a solid foundation which saw steady growth.
“We wish the Wavemaker team ongoing success.”
Atomic 212° will commence a three-year term as Spirit of Tasmania’s media agency from 1 July 2019.
Claire Fenner, managing director and partner at Atomic 212° Melbourne, said: “Spirit of Tasmania is a wonderful brand which delivers a unique travel experience and holds a strong position in the market.
“We look forward to driving growth for their business.”