MGallery by Sofitel conducts study into what women want

MGallery by Sofitel conducts study into what women want
By Alexandra Coulton


It’s safe to say some hotel experiences lack a certain feminine touch.

Personally, we’re a little bit sick of the limited toiletries selection and hair dryers that are such low quality it feels like someone is blowing their lukewarm breath on your head.

Luckily, MGallery by Sofitel has heard our communal cries of frustration and conducted an in-depth survey to understand guests habits and what they want to see and experience in hotels.

The survey found that 86 per cent of female travellers wanted a hospitality program designed specifically for them.

Which seems pretty apt considering much of the world around us is designed for men.

As a result, MGallery has crafted a special little project called Inspired by Her which focuses on the needs of women when they are travelling.

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73 per cent of women surveyed said they often forget to pack an essential item and don’t realise they’ve left it behind until they get to the hotel.

We know that feel.

It can be shattering getting halfway across the world only to realise you’ve forgotten your fave pyjamas.

As a result, through Inspired by Her all MGallery hotels offer emergency kits which include complimentary beauty items, makeup remover, nail polish remover, hair ties and pins, moisturizer, sunscreen, stockings and more.

Inspired by Her - emergency kit

Women also said they want quality hairdryers and good bathroom lighting when staying at a hotel – all MGallery hotels in the Pacific now have quality hairdryers and makeup mirrors available.

Bridie Commerford, Vice President of Marketing, Communications and Guest Relations for AccorHotels Pacific said the Inspired by Her program is a direct result of listening to women.

“Over 80 per cent of guests in our MGallery by Sofitel hotels in Australia are female, so it was important for us to bring in feminine touches to enrich the guest experience, and the Inspired by Her program certainly does that.”

“Having listened to what women want, we are extremely proud to be launching the Inspired by Her program across our network.”

“8 out of 10 men surveyed also told us that they were supportive of a female orientated hospitality program.”

“Through the emergency kits, wellbeing experiences and food and beverage offerings, we hope Inspired by Her will ensure our guests feel welcome”.

As part of the Inspired by Her program, MGallery hotels in Australia have also added light and healthy menu items in restaurants and a number of dishes have been created specifically around inspiring females.

Signature cocktails have also been created ‘with her in mind’ with floral creations, Champagne and muddled fruit a feature.

An incredibly cute teapot service has also been created for guests.

On request, a staff member will deliver a specially brewed pot of tea to the room.

Um, sign us the heck up.

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Other key insights from the global survey found that wellbeing experiences tops the list of ‘Memorable Moments’ women want to have, while the top 5 feminine touch items women like in a hotel are fresh flowers, fragrance, quality bedding and materials, and attention to service detail.

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