Destinations

Singapore Tourism Board & Singapore Airlines encourage Aussies to expect the unexpected in new campaign

Singapore Tourism Board (STB) and Singapore Airlines (SIA) have launched a joint marketing campaign to enlighten Aussie travellers on the exciting and unexpected side to visiting Singapore.

Titled Unexpected Journeys, the light-hearted film series launches today and follows popular Singapore comedian Rishi Budhrani, as he meets the Wilson family from the NSW town of Bland and invites them to discover the unexpected experiences in his hometown.

The Wilson family swapped their country life for a city-break, flying with Singapore Airlines, who sent mum and dad to Business Class, while the four children enjoyed movies, video games, some delicious kids meals and the company of the world-famous Singapore Airlines cabin crew in Premium Economy.  

In Singapore, the Wilsons were presented with a range of options to enjoy as a family, including Sentosa island, tasting traditional cuisine at The Coconut Club[1], cooling down with ice cream sandwiches from the local ice cream ‘uncle’ and experiencing a cooking class with locals on the island of Pulau Ubin.

Singapore Changi Airport delivered even more surprises ahead of their trip home with the Butterfly Garden (T3) mesmerising the family, while The Slide @T3 proved the perfect entertainment before boarding their flight home.

 The video is part of a three-part series, created by SIA and STB to demonstrate the unexpected experiences that Singapore and Singapore Airlines have to offer travellers. It also features locals from the towns of Dull in Scotland (UK) and Boring in Oregon (USA), and follows the towns’ recent joint efforts to combat the misconceptions their names create.

Singapore Tourism Board’s area director Oceania, Stephanie Yong, commented on the campaign: “The Unexpected Journeys campaign continues our partnership with Singapore Airlines to tell the Singapore story in a refreshing and light-hearted manner.

“We’re thrilled to work with local comedian Rishi Budhrani, to showcase authentic local experiences, and invite viewers to a sneak preview into the unexpected aspects of Singapore.”

Singapore Airlines regional vice president, South West Pacific, Philip Goh said the campaign was a creative way to showcase the small touches that make Singapore Airlines a great way to fly. 

“We take great pride in ensuring every customer receives a personalised experience to make their journey with us a memorable one. Whether it is the personal touch provided by our cabin crew, the ability to book your meal before you fly with us in Premium Economy, or enjoy more than 1,000 entertainment options on our inflight entertainment system Krisworld, we aim to ensure that every customer is delivered an experience that is meaningful, and memorable, for them.”

GM of Bland Shire Council, Ray Smith said: “It comes as no surprise that we’re trying to welcome more flavour to Bland, and with Singapore being such an intoxicating mix of culture and rich flavours, we’re excited to see what cooking skills the Wilsons bring home to us. No doubt we’ll be popping over for dinner soon!”


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Man charged for $5000 quarantine hotel rampage in Tassie

Hotel quarantine can be tough, but this guy took cabin fever to the extreme in a truly unforgettable holiday.

Share

CommentComments

Technology

Former ABC managing director Michelle Guthrie appointed as chair of TRAVLR

Michelle Guthrie will take the reigns as the new chair of the board at TRAVLR, alongside advisor and investor, Matt Berriman as the role of non-executive director.

Share

CommentComments

Cruise

Royal Caribbean reveal four cruise ships headed to Alaska in mid-2023

Get your diary out for this huge series of cruises coming mid-2023.

Share

CommentComments

Tourism

Queensland to reopen to all of Australia from Monday

Palaszczuk finally announces the date Queensland borders will reopen for fully vaccinated travellers from interstate hotspots, and what changes they can expect.

Share

CommentComments

Aviation

Fiji Airways debuts new in-flight experiences for holiday-seeking Aussies

Passengers travelling with the tropical paradise’s national carrier can (literally) rest assured they’re being taken care of with its new economy sleeper option.

Share

CommentComments

Hotels

Historic Melbourne hotel gets multi-million dollar makeover

Rendezvous Hotel Melbourne has had a modern makeover that pays homage to its turn-of-the-century origins.  

Share

CommentComments

News

“We will not be pursuing ‘Omicron zero'”: NSW and Victoria vow to keep borders open

Victorian Premier Dan Andrews said he and his NSW counterpart Dominic Perrotett have been texting about this fandangled ‘Omicron zero’ situation, with both giving the strategy a thumbs down emoji.

Share

CommentComments

Destinations

Sri Lanka Tourism invites investors to cash in with huge incentives

The island nation’s government has made it easier to invest in tourism projects, and they reckon there are big bucks to be made. That is, if you have a spare $71K laying around.

Share

CommentComments

Wholesalers

The best bits of Wendy Wu’s Worldwide Sale

The sale includes coveted cherry blossom and autumn leaves departures on Japan trips so tell your clients to start saving up their yen now.

Share

CommentComments

Aviation

Say namaste: Qantas’ first India flights in almost a decade take to the skies

Meanwhile, the Flying Kangaroo’s Points Auction continues apace with a private jet experience set to go under the hammer.

Share

CommentComments

Hotels

Bannisters opens new Bawley Point retreat, The Jackson Ranch

Got a client who has always wanted to say “Meanwhile, back at the ranch…” in a literal sense? Book them a stay in this hidden gem.

Share

CommentComments

Travel Agents

AFTA updates campaign encouraging members to contact local MPs

Want to give your local MP a piece of your mind but don’t want to get kicked out of their office for shouting profanities? Click here.

Share

CommentComments