Singapore Airlines team with Thailand Tourism

Singapore Airlines team with Thailand Tourism

The Tourism Authority of Thailand (TAT) and Singapore Airlines (SIA) today signed a Memorandum of Understanding (MOU) on Tourism Cooperation.

The signing will  promote travel to Thailand from priority markets including Australia, New Zealand, Singapore and South Africa.

The MOU between TAT and SIA comes into effect from today until 31 March 2019, and will cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarisation trips, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand, South Africa and Singapore to Thailand.

Yuthasak Supasorn, TAT Governor, said, “This MOU signing ceremony marks a major new drive on tourism cooperation between TAT and strategic partners in key source tourist markets from around the world, all of which are under the objective of promoting travel to Thailand.

“This MOU with Singapore Airlines in particular, will allow us to strategically attract more travellers from the four specific markets to enjoy the unique Thai local experiences here in Amazing Thailand.”

 “We look forward to working with TAT on many exciting activities to promote Thailand as an attractive tourist and business destination to the world. Combined with Singapore Airlines’ wide global network and dedication to excellent customer service, we are confident we can increase visitor arrivals into Thailand,” Singapore Airlines CEO, Goh Choon Phong, added.

In 2017, TAT has set a target of 34.5 million international visitors, generating an estimated 1.81 trillion Baht (US$50 billion) – a 10 per cent year-on-year increase – in international tourism receipts.

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