Cruise

Silversea marks Silver Muse launch by supporting Aussie farmers

Silversea Cruises is commemorating the inaugural arrival of its iconic flagship Silver Muse to Australian waters with a campaign to support drought-stricken farmers and their families via Rural Aid.

See also: Silver Muse hits Sydney harbour for the first time.

The cruise line’s partnership with Rural Aid aims to raise both awareness and funds for the drought.

Silversea is raising awareness of this worthy cause by releasing new photography depicting the drought currently experienced in Australia, captured by Silversea’s photographic ambassador, Steve McCurry.

To encourage further donations, the cruise line is also launching a competition to win a Silversea cruise and a copy of one of the new Steve McCurry photographs.

Ahead of Silver Muse’s arrival, Silversea deployed Steve McCurry, one of the world’s most celebrated and renowned photographers, to the Australian outback.  During his visit to South Australia in July 2018, Steve took a series of powerful images capturing one of the worst droughts in Australia’s history.

New Silversea donors to Rural Aid, that enter the Silversea competition, will go into the running to win a Silversea cruise, plus a copy of a selected image of Steve’s photographs from his new Australian collection of the farmer’s drought.

The incredible, 18-day Silversea Cruise from Singapore to Sydney on board Silver Muse for two people is valued at over AUD$24,000 and departs on 18 November 2019.

To donate and enter the competition, go here.

In addition, Silversea made a cash donation of AUD$20,000 to Rural Aid, in lieu of a fireworks display, which was originally planned for Silver Muse’s maiden arrival into Sydney on 6th January 2019.

Silversea will also make an extra contribution for every new booking made in January and is encouraging its already-booked guests to donate to Rural Aid directly.

“As a cruise line, we are blessed with bountiful water on which our ships sail,” Adam Armstrong, Managing Director for Australia and New Zealand said.

“Our partnership with Rural Aid aims to build both awareness and funding for inland areas of Australia which have been badly impacted by the drought.

“By launching this competition as we introduce Australia’s latest cruise ship, we are encouraging people to donate to support Australia’s farmers, a cause that is close to all of our hearts.

“Our photographic ambassador Steve McCurry has the ability to capture the authenticity of a place and express it with clarity and emotion, which he certainly achieved on his recent visit to South Australia.  This reflects Silversea’s ethos of bringing our guests not just to the coastlines but closer to the authentic heartlands.  We aim to provide a deeper understanding of the destinations to which our ships sail.”

Following her departure from Bali on 21 December 2018, the iconic, Silver Muse arrived in Darwin, her first Australian port, on 26 December 2018 and her new home of Sydney on 6 January 2019.

Silver Muse will remain in Australia and New Zealand until March 2019, when she departs on her Grand Asia Pacific Voyage (Sydney to Tokyo – 74 days). 

Silver Muse will return in 2019/20 and stay for over four months (late November to end of March) – twice the length of her current season.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

New airline set to take off in June

Yes, you read correctly. A new airline is set to launch its first flight next month amid the most hostile commercial aviation environment in the industry’s history.

Share

CommentComments

Travel Agents

Agent Wrap: Flight Centre to host new webcast, win a holiday to New Zealand + MORE

This week’s Agent Wrap is best accompanied by a mid-range bottle of red and a big, greasy pizza. Well, at least that’s what Travel Weekly’s journo was accompanied by while writing this.

Share

CommentComments

Tourism

Airbnb sees huge spike in domestic travel bookings

Looks like Aussies have begun to get itchy feet in self-isolation. Let’s hope hotels are seeing a similar surge.

Share

CommentComments

Hotels

Samoan resort focuses on staff smiles during stand-still

Travel restrictions have put a halt to this Samoan resort’s ability to welcome guests, so it has chosen to focus on its staff instead.

Share

CommentComments

Destinations

Visit USA memberships are now half-price!

Do you love the smell of a great bargain in the morning? Get a whiff of this discounted membership deal courtesy of Visit USA.

Share

CommentComments

Cruise

WATCH: Celebrity Cruises celebrates 30 years

Keen to celebrate the cruise line’s 30th birthday? Travel Weekly recommends watching this fitting video tribute while chowing down on some party pies or fairy bread.

Share

CommentComments

Technology

Aleta Hunt joins Livn as head of partnerships

Livn’s hunt is over for its head of partnerships. See what we did there? Yeah, we know our jokes are pretty corny, but that doesn’t stop us from cracking them!

Share

CommentComments

Hotels

Hotel Wrap: Rydges employee tests positive for COVID-19, Fullerton ups its cleaning measures + MORE

We’re taking you around the world in five minutes with this week’s Hotel Wrap, or 10 minutes if you’re a slow reader.

Share

CommentComments

Tourism

Wondering when international travel will restart? This new chart could hold the answer

The timeline for international travel’s restart has just become a whole lot clearer, thanks to a new chart detailing Australia’s plans.

Share

CommentComments

Destinations

Tourism New Zealand unveils ‘Pure Promise’ to the world, as Aussie GM talks up the bubble

by Christian Fleetwood

Meanwhile, Travel Weekly’s reporter has made a pure promise of his own: to only drink water, cow’s milk and straight vodka during lockdown.

Share

CommentComments

Aviation

Flight awkwardly turns around after discovering airport was closed

In an embarrassing mix-up, a passenger plane scheduled to land in Sardinia was forced to head back to Germany after discovering there was nowhere to land.

Share

CommentComments

Road & Rail

Company behind well-known UK coach holiday brands collapses

by Huntley Mitchell

The parent company of two well-known UK coach holiday operators has gone into administration, resulting in tens of thousands of customers’ trips being cancelled and more than 2,500 job losses.

Share

CommentComments