Cruise

Silversea Cruises partners with major photographer

Anastazia Uglow

Silversea Cruises has landed one of the world’s most renowned photographers – and you’ll definitely have heard of him.

Or, if you haven’t heard of him, you’ll recognise his work. That’s right folks, it’s Steve McCurry!

McCurry’s most famous piece is a portrait of a green-eyed Afghan refugee girl – published in National Geographic. Recognise it?

Sharbat Gula, Afghan Girl, at Nasir Bagh refugee camp near Peshawar, Pakistan, 1984. MAX PRINT SIZE: 40x60 Sharbat Gula, the Afghan Girl, at Nasir Bagh refugee camp near Peshawar, Pakistan, 1984 -Untold (pg. 81) National Geographic Magazine, Vol. 167, No. 6, June 1985, Along Afghanistan's War-torn Frontier. "The green-eyed Afghan girl became a symbol in the late twentieth century of strength in the face of hardship. Her tattered robe and dirt-smudged face have summoned compassion from around the world; and her beauty has been unforgettable. The clear, strong green of her eyes encouraged a bridge between her world and the West. And likely more than any other image, hers has served as an international emblem for the difficult era and a troubled nation." - Phaidon 55 The iconic image does not stand outside of time. Rather, it connects with the moment in a deeply profound way. Such as images are imbued with meaning, a significance that resonates deeply with a wide and diverse audience. McCurry's photograph of the Afghan girl is one such image. For many, this beautiful girl dressed in a ragged robe became a worldwide symbol for a nation in a state of collapse. Haunted eyes tell of an aAfghan refugee's fears. -- Bannon, Anthony. (2005). Steve McCurry. New York: Phaidon Press Inc., 12. NYC5958, MCS1985002 K035 Afghan Girl: Found National Geographic, April 2002 Phaidon, Iconic Images, final book_iconic, page 33. National Geographic Magazine, Along Afghanistan's War-torn Frontier, June 1985, Vol. 167, No. 6 South Southeast_Book In the Shadow of Mountains_Book Steve Mccurry_Book Looking East_Book Iconic_Book Untold_book PORTRAITS_APP final print_MACRO final print_Sao Paulo final print_Milan final print_Birmingham Fine Art Print final print_HERMITAGE final print_Zurich final print_Ankara Retouched_ Sonny Fabbri 03/04/2015

Jog your memory a bit?

McCurry has travelled the world for four decades, photographing and capturing different cultures and human experiences.

His work has appeared on international magazines and book covers and in major gallery and museum exhibitions – not to mention in permanent and private collections all over the world. Pretty impressive.

Silversea announced the exclusive partnership at its first of many media launches, with Sydney media the first to hear about it.

“Australia is an extremely important market to us,” Silversea’s CEO Roberto Martinoli, who was in town for the announcement, told trade media at a plush lunch at ARIA.

Martinoli revealed that Australia, while currently the third biggest market for Silversea behind the US and UK, was wildly close to overtaking the UK as the second strongest market.

“Australians love cruising, and have the deepest peentration of any market in the world.”

Martinoli added that the cruise company has committed $170 million to sprucing up their existing fleet, with all the revamps and makeovers to be completed by 2022.

The new global creative partnership with McCurry, which will chronicle Silversea’s extensive fleet and portfolio expansion, is designed to take guests to some of the world’s most intriguing and remote destinations.

Barbara Muckermann, Chief Marketing Officer at Silversea Cruises, was also extremely excited to have McCurry on board. Muckermann accompanied Martinoli on the trip down under, her first ever voyage to Australia.

“Silversea has launched the most ambitious fleet and product expansion in its history, with the goal of unlocking new territories for guests and going deeper,” she said.

“Steve McCurry’s artistry and storytelling align perfectly with Silversea’s immersive experiences, intimate vessels and unforgettable destinations. He has the ability to capture the authentic beauty of the world, and express it with passion and clarity.

“We look forward to capturing the emotion and inspiration of global travel through Steve’s lens,” she added.

McCurry’s art has taken him from war-torn Afghanistan to rural villages in India to the collapse of New York’s twin towers on 9/11 – and will now take him on the adventure of a lifetime with Silversea.

Since his iconic Afghan Girl portrait in 1984, McCurry has published more than a dozen books; won a ton of professional awards, including the Robert Capa Gold Medal for his coverage of the war in Afghanistan; shot the last remaining rolls of Kodak’s Kodachrome film in a portrait project; and collaborated with timeless global brands.

McCurry said he never wants to stop travelling.

“You’re present, in focus; that’s travelling, to me. It’s an urgent need to go and observe this world that we all share,” he said.

And even after decades of exploration, McCurry believes he has many more stories to tell – now from on board Silversea cruises.

“There’s always room for discovery,” he said.

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