Seabourn introduces enhanced groups programs for travel advisors

Seabourn introduces enhanced groups programs for travel advisors
Edited by Travel Weekly


    Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors.

    This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity.

    “Seabourn has a long history of delivering incredible groups, incentives, and charter experiences, and this new program underscores our dedication to consistently refining and enriching the group booking process for travel advisors,” Seabourn vice president of sales & trade relations, Steve Smotrys, said.

    “Whether it’s marking a special milestone or arranging a corporate gathering, we look forward to warmly welcoming groups on board for an incredible voyage, all while delivering unparalleled ultra-luxury and service.”

    Seabourn Pursuit aerial view

    Seabourn Pursuit.

    All group voyages sailing in Fall 2025 get the following benefits:

    Great value with Seabourn’s Tour Conductor Credit

    • Use Tour Conductor Credit to escort groups, add value or improve margins.
    • Book nine full fare guests, and the 10th guest sails at a reduced fare.
    • A renewed focus on sailings in the Accelerated Tier, providing an expanded list of select voyages that allows booking of seven full fare guests with the eighth guest sailing at a reduced fare.
    • The new, simplified Tour Conductor Credit calculation for the reduced fare guest is the weighted average of all fares paid within the group.

    Flexibility for business

    • Enhanced flexibility and value with the option to choose between a shipboard credit or bonus commission.

    Exclusive group events

    • Groups can receive a private cocktail party, inclusind a visit for a Seabourne officer to welcome the group.

    No deposit required

    • No deposit is required to hold an allocution of suites for groups of up to 10 suites. Groups of 11 or more suites still require a refundable deposit per suite.

    Increased capacity for groups

    • Travel advisors can now hold more suite allotments to accommodate large groups with Seabourn directly in the online portal without any forms or approvals needed.
    Seabourn Pursuit docked at Darwin

    Seabourn Pursuit docked at Darwin

    Seabourn launches new vessel in local waters

    Seabourn is also pleased to announce their newest purpose-built expedition vessel, the Seabourn Pursuit, has entered Australian waters for the first time.

    It sailed into Darwin in the Northern Territory on 11 June, marking the start of Seabourn’s eagerly awaited inaugural season in the Kimberly region.

    Journeying to The Kimberley with Seabourn Pursuit will grant guests exclusive access to secluded sites including Ngula Jar Island, whilst the vessel navigates through majestic cliffs and gorges, and a unique adventure led by a world-class team of experts ensures an unparalleled experience of nature and culture in the region.

    Travellers will also indulge in immersive experiences that honour the rich cultural heritage of the Kimberley region. Seabourn has recently made history by naming the Wunambal Gaambera Traditional Owners as the godparents of Seabourn Pursuit and will contribute a donation to help the Wunambal Gaambera community develop a self-sustaining industry, focused on creating and selling authentic artwork and crafts by local artists.

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