ScoMo called upon to handle federal tourism portfolio

ScoMo called upon to handle federal tourism portfolio

The Australian Tourism Industry Council (ATIC) has called on Prime Minister Scott Morrison to personally take the reins of the tourism portfolio under an anticipated federal ministerial reshuffle before the year’s end.

ATIC executive director Simon Westaway said tourism as a current and future economic pillar should stay inside Federal Cabinet, with its recovery best served under the PM’s direct oversight.

“Federal Tourism Minister Simon Birmingham, now in the finance portfolio, has done an excellent job in tourism’s worst-ever year due to COVID-19 and bushfires,” Westaway said.

“With the PM’s past tourism experience, we believe nobody is better equipped inside the federal government to guide our industry so heavily impacted by the virus and in bushfire recovery.

“We believe the Prime Minister taking the portfolio is innovative and necessary, as tourism’s total economic contribution and job creation can be well-driven from the very top of government.”

Westaway pointed out that many of Australia’s state and territory premiers have portfolio responsibility for tourism, which he said enables stronger partnerships between government and industry.

“The Prime Minister holding the federal tourism portfolio can also only enhance key deliberations with the states around the recovery of our visitor economy through the National Cabinet process,” he said.

“At a minimum, tourism’s seat at the Federal Cabinet table must be retained in any future reshaped ministry to keep this critical industry front and centre in executive decision-making.”

ScoMo’s stint as Tourism Australia’s managing director is, of course, well-documented, with the infamous ‘So where the bloody hell are you?’ advertising campaign launched under his watch in 2006 before subsequently being pulled.


Featured image source: ABC News

Latest News

  • Aviation

Senior management at Air India expected to keep jobs after Vistara merger

The Tata group is likely to retain the senior management of full-service airline Air India after its merger with Vistara, according to an Economic Times report. The report said Campbell Wilson will continue as CEO of Air India, while Nipun Aggarwal be chief commercial and transformation officer of the merged entity, while Sanjay Sharma will […]

  • Food & Beverage

PARKROYAL Melbourne Airport launches Asian-Australian fusion menu

The newly refurbished PARKROYAL Melbourne Airport unveils a new Asian-Australian fusion menu for the onsite all-day dining Airo Restaurant. The menu debuts alongside the restaurant’s refurbishment and offers travellers a delicious selection while enjoying comfortable and stylish surroundings. It was created by PARKROYAL Melbourne Airport’s executive chef Jee Whan Lee with the goal of bringing […]

  • Cruise

HX names Alex McNeil as inaugural chief expedition officer

HX (Hurtigruten Expeditions) has announced that Alex McNeil will take on the newly created position of Chief Expedition Officer (CXO). This new C-suite role underscores HX’s commitment to immersive adventure travel, enhancing its legacy of almost 130 years in expeditions. As CXO, McNeil will oversee all aspects of HX’s global itinerary and expedition experience. His […]

  • Aviation
  • Technology

SITA wins Heathrow Airport’s confidence with contract extension for network infrastructure solutions

Global leader in air transport technology, SITA, signed a five-year extension with Heathrow Airport to support its vast and growing network infrastructure. The agreement sees SITA providing a wide range of network, telecommunications, and connectivity services, while introducing innovative new solutions to business operating within Heathrow. SITA has built a strong relationship with Heathrow since […]

  • Destinations
  • Events
  • Exhibitions

South Eveleigh announces winter series for August

Australia’s premier technology precinct, South Eveleigh, celebrates winter with a month-long series of community-focused and immersive experiences from 5 to 31 August 2024. The winter series programs aim to fuse entertainment, technology, education, food and beverage, and social responsibility. Portfolio manager for Mirvac, Jamie Toko, said the engaging four-week series will showcase South Eveleigh as […]

  • Events

Hilton Melbourne Little Queen Street partners with Royal Botanic Gardens’ Lightscape show

The Hilton Melbourne Little Queen Street has announced a partnership with the renowned Royal Botanic Gardens Victoria, and its dazzling light show, Lightscape. The partnership looks to take guests to experience the light, nature, and wonder of the stunning display with a special hotel package. Lightscape promises to transform the Botanic Gardens after dark with […]

  • Hotels

The Rox Hobart offers premier venue for chic and intimate wedding celebrations

Known for providing boutique accommodations that offer a uniquely Tasmanian immersion, The Rox invites couples to experience its intimate charm for small wedding celebrations. The Rox Penthouse boasts 211sqm of self-contained opulence that features two bedrooms, two bathrooms, and can accommodate up to six guests. It also has indoor and outdoor spaces, including a rooftop […]

  • Travel Agents

New class of emerging leaders starts ATEC’s 2024 ELITE program

The Australian Tourism Export Council (ATEC) has launched its 8th Emerging Leaders of Inbound Tourism Excellence (ELITE) program, the latest round to begin a journey to join more than 170 graduates. This year’s cohort of 30 comes from across all states and territories and represents the largest group since the program’s inception in 2015. “ATEC […]