Cruise

Scenic Group to launch Emerald Waterways as standalone brand Down Under

Scenic Group has announced that it will launch Emerald Waterways as a standalone brand in Australia from early July.

Emerald Waterways was created in 2014 to offer four-star, value-for-money river cruising in Europe, complementing the luxury segment that is driven by the Scenic Luxury Cruises sister brand globally.

Evergreen Cruises & Tours has been marketing the river cruise brand in Australia since its establishment.

Anthony Laver, group general manager of sales and marketing at Scenic Group, described the growth and success of the Emerald Waterways brand as “outstanding”.

“Starting with two deluxe, custom-built river cruise ships in Europe, Emerald Waterways has since grown into a highly successful international brand, with a fleet of nine Star-Ships across Europe and Southeast Asia.

In 2021, we will launch Emerald Azzurra, a new super-yacht sailing the Adriatic, Mediterranean and Red Seas, with the Emerald Yacht Cruises brand.”

Evergreen Cruises & Tours’ director of sales, marketing and product, Angus Crichton, said Emerald’s river cruise experience and value pricing will stay the same – the only change will be the brand name.

“Having successfully launched in New Zealand two years ago, it makes sense to introduce Emerald Waterways as a standalone brand in Australia,” he said.

Scenic Group is set to launch a new website for Emerald Waterways soon. Until then, agents can learn more about the brand by clicking here or by calling 1300 383 747.

Evergreen will continue to offer land-based touring for which it is known for, with 2021 itineraries including its ever-popular program to Canada and Alaska, and the South America region.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

“Abducted by luxurious pirates!” Crystal Cruises ship heads to Bahamas after US issues arrest warrant

The Crystal Symphony is channelling its inner OJ Simpson by running from the law. Unfortunately the cruise ship doesn’t have Al Cowlings by its side to keep it going.

Share

CommentComments

Aviation

United Airlines flight turned back after passengers start a “riot”

These two unruly passengers decided “if I can’t have business class seats, then no one can have business class seats!”

Share

CommentComments

Aviation

Scoot to resume Singapore-Gold Coast flights in February

Ready your wallets, because this may be one of the more expensive Valentine’s Days with a spontaneous venture to south-east Asia.

Share

CommentComments

Travel Agents

Travel workers stage national day of action urging politicians to introduce AFTA’s recovery package

Travel industry folk across the country are participating in a National Travel Day of Action outside the offices of key federal and state parliamentarians today to speak up about the industry’s unique struggle.

Share

CommentComments

Hotels

Club Med’s Pacific boss speak out against WA’s delayed reopening

The kings of the all-inclusive holidays have signalled their support for WA’s travel agent community, blowing a big raspberry in Premier McGowan’s direction.

Share

CommentComments

Hotels

REVIEW: QT Melbourne is a luxury boutique with a rock ‘n’ roll mentality

by Ali Coulton

QT’s Melbourne property is the embodiment of everything we love about the Victorian capital – it’s both uber-chic and a little bit bad-ass.

Share

CommentComments

Aviation

Qantas group cuts capacity after WA delays border reopening indefinitely

Aussie airlines are having to continuously lower expectations, announcing more cuts than a post-lockdown hair salon.

Share

CommentComments

News

ICAO Report says Ryanair bomb threat ‘deliberately false’

by James Harrison

The new report from ICAO has exposed a bold move of political repression by the Belarusian president, who allegedly orchestrated a bomb scare on a Ryanair flight.

Share

CommentComments

Travel Agents

Agent shines a light on cruising in a time of COVID

After two years of being denied her usual travel escapades, this Queensland-based travel agent had the opportunity to dust off her suitcase and give travellers confidence by sharing her experience.

Share

CommentComments

News

Entry restrictions eased for international travellers

by Ali Coulton

Those with a debilitating fear of having foreign objects wedged in their noses will be over the moon upon reading this recent announcement from the Minister of Health.

Share

CommentComments

Hotels

Fitzroy Island Resort gets million-dollar makeover as bounce-back anticipation grows

Queensland’s ultra-luxe island resort is about to get at least 60 per cent more lavish, by our reckoning. However, we made that stat up on the spot so best to just click here and see for yourself.

Share

CommentComments

Tourism

Journey Beyond Group Looks Beyond 2022 and Releases 2023 Season!

by Sponsored By Journey Beyond

Journey Beyond is going above and beyond to take you to infinity… and beyond. Or at least to 2023, a good start!

Share

CommentComments