Last week, Santa Monica Travel & Tourism’s (SMTT) annual sales mission finished up in Sydney, in the form of a fabulous lunch showcasing the best of Santa Monica.
Yes, Travel Weekly was in attendance, and yes, now we really, really want to drop everything and book flights to LA’s beach city.
And it appears we’re not the only ones: Australia and New Zealand are the number one inbound market to Santa Monica – which is why SMTT held roadshows in Sydney, Melbourne and Auckland.
During the roadshow, which began Monday 12 November, SMTT and hotel partners met with more than 20 agencies and held three events for trade and trade media. The mission was attended by Todd Mitsuhata, Manager, Asia Pacific & Latin America for SMTT, Dustin Hess, Director of Sales & Revenue Management for Hotel Shangri-La and Gerry Peck, General Manager of Shore Hotel.
In addition to honouring the support out of the Australia and New Zealand markets, the mission was also an opportunity to highlight all of the latest developments from Santa Monica.
United Airlines and Air New Zealand participated as airline partners for the trade and trade media events in Melbourne, Sydney and Auckland. As part of the major prize, each airline partner gave away return flights for two to Los Angeles International Airport (LAX). Hotel partners, Shore Hotel and Hotel Shangri-La also gave away four nights accommodation, making the prize highly sought after.
Santa Monica Travel & Tourism and hotel partners also hosted a media event on board the Majesty One World Super Yacht, the newest yacht on the Australian charter market.
The day started with a yoga session on deck taught by Santa Monica trained instructor Skye Griffiths, followed by a healthy gourmet brunch from Chef Guy Turland, founder of Bondi Harvest, a popular café in Santa Monica known for its locally sourced ingredients. Guests sipped on mimosas whilst cruising around the picturesque Sydney Harbor, unwinding body and mind in true Santa Monica style.
Santa Monica Travel & Tourism is the official tourism body for Santa Monica; Los Angeles’ vibrant beach city. Santa Monica is set along a beautiful 5.5km stretch of coastline and offers the quintessential Southern California beach experience.
With award-winning dining, incomparable hotel collection and famed shopping options, Santa Monica is the ideal place to soak up the California lifestyle on holiday.
We don’t know about you, but we’re booking flights now.