Destinations

Samantha Harris chosen as face of Tropical North Queensland’s #FeelGrounded campaign

Christian Fleetwood

One of the most recognisable faces in Australian fashion has been chosen to represent Tourism North Queensland’s #FeelGrounded campaign.

At being chosen as the face of the campaign, Samantha Harris said she was thrilled to represent the revitalised brand campaign.

“I felt completely connected with the Feel Grounded idea from the minute we started working on this campaign to the end of the photo shoot,” Harris said. “[N]ever before have I seen so much beauty in nature or chased so many waterfalls in one weekend.”

Harris is the first Indigenous Australian – and the first of the Dunghutti people – to be featured in an Australian tourism campaign since Yamatji actor Ernie Dingo featured in the See Australia campaign in 2001.

She is also the second Indigenous Australian woman to front the cover of Vogue Australia, and has advocated for increased diversity in the fashion industry since 2013.

Samantha Harris, a Dunghutti Koori model from northern New South Wales, is one of Australia’s most recognisable faces in fashion.

As Tourism North Queensland has said, the #FeelGrounded campaign invites Australian holidaymakers to “leave the stress of busy city life behind and reconnect with nature in Tropical North Queensland.”

Tourism Tropical North Queensland CEO Pip Close said the Feel Grounded campaign aims to highlight the region’s unique nature, tropical vibes and ancient cultures to entice high-value travellers in Sydney and Melbourne to travel north this year.

“A number of marketing channels will amplify the campaign to entice urbanites to the region, from targeted digital advertising to a specialised media outreach program inviting Australia’s leading travel writers and influencers to feel grounded Tropical North Queensland,” Close said.

“The new domestic campaign aims to get bums on airplane seats by showing Tropical North Queensland as an ideal short break holiday.

“From a scenic helicopter flight over the Great Barrier Reef before landing on a private sand cay to chasing breathtaking waterfalls on the Atherton Tablelands, our diverse region has a lot to offer to travellers seeking a connection with nature.”

Tourism Tropical North Queensland partnered with Tourism and Events Queensland to deliver this campaign.

For more information on Tourism Tropical North Queensland and the #FeelGrounded campaign, click here

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Wholesalers

Contiki offers 29 per cent off 29 tours on 29th February

If you think Travel Weekly only this story to try and blag a free Contiki trip, you’d be asbolutely, 100 per cent correct.

Share

CommentComments

Tourism

Sir Richard Branson rewards UK truckie with free cruise

The man sent a tweet to Virgin’s CEO asking if he remembers a good deed her performed for him a decade ago. His response has sent Twitter into a frenzy.

Share

CommentComments

Aviation

COOKIEGATE: United freaks out flying community by temporarily axing cult cookie

As avid cookie fans, we can totally empathise with the passengers’ concerns and would have written a strongly worded letter had the airline not amended its mistake.

Share

CommentComments

Travel Agents

Agent Wrap: Wendy Wu’s mega famil, AAT Kings gives back to locals, Flight Centre helps deaf community + MORE

This week’s Agent Wrap is so full of famil opportunities and incentives Travel Weekly staff are considering retraining as travel agents to get in on the action.

Share

CommentComments

Events

Tourism

The Women in Travel Awards are back!

Attention all talented and hard-working industry females: it’s time to start working on your entry for this year’s Women in Travel Awards!

Share

CommentComments

Aviation

Air New Zealand fires back at Qantas with new safety video of its own

by Ali Coulton

The Kiwi carrier just launched a new safety clip starring a little girl in gumboots, a large CGI bird, a robot and a big fuzzy green guy. It’s equal parts cute and cringey

Share

CommentComments

Tourism

STUDY: People from these Aussie states are most likely to plan a holiday this year

As Aussies are asked to travel within Australia to support our challenging domestic tourism market, this research reveals which states may lead the way.

Share

CommentComments

Hotels

Hotel Wrap: Accor, Vibe and Adina to open properties in Melbourne, The Fullerton celebrates IWD + MORE!

There are so many offers, updates and openings in this week’s Hotel Wrap that it took our journo three hours to put it together. Well, that may also be because she spent two-and-a-half hours playing with the office dog.

Share

CommentComments

Travel Agents

Flight Centre’s half-yearly profit nosedives, as Skroo warns of further pain

by Huntley Mitchell

The travel giant has left a bad taste in the mouths of investors, posting a whopping fall in profit for the first half of the 2020 financial year.

Share

CommentComments

Aviation

Air New Zealand’s profit plummets $47 million, as CEO commits to 100-day review

by Huntley Mitchell

Air New Zealand’s new boss certainly has his work cut out for him, after the Kiwi carrier suffered a big drop in first-half profit.

Share

CommentComments

Cruise

Industry veteran named Crystal’s new chief operating officer

Travel Weekly understands staff at Crystal are hurriedly tucking in their shirts, shining their shoes and tidying their quarters in the hope of impressing the company’s new COO.

Share

CommentComments

Road & Rail

Road & Rail Wrap: Osaka’s funny rail videos, UTracks’ half-price savings + MORE!

We’re serving up this week’s Road & Rail Wrap with a spoonful of humour, thankfully sans any dad jokes.

Share

CommentComments