Technology

Research: Aussie travellers are embracing voice search and biometrics

A new research report from Travelport has shown Aussie travellers are all over new technology like a rash.

Sorry for the gross analogy but it’s Monday and we couldn’t think of anything better.

Anyway, the Travelport 2018 Global Digital Traveller Survey revealed that 33 per cent of Australian travellers are using voice search – such as Apple’s Siri, Amazon’s Alexa and Google Assistant – to research travel and for a new technology it is already increasing its impact on users, with 17 per cent of respondents stating that voice search had the greatest influence when travelling.

Travelport’s managing director for Australia and New Zealand, Scott Barber, said its really only in the past year that the Aussie market has had these voice search products and they seem to be embracing them.

“What is most interesting from this research is that it points to a shift in travel behaviour; the embrace of voice, chatbots and even biometrics shows that travellers are happy to use digital tools alongside human touch points if it improves the overall experience and reduces annoyances like time spent waiting in line,” Barber said.

“As this technology matures over the next few years we’ll see a much difference travel experience.”

The research also found that travellers use around 8.3 apps while researching and booking parts of their trips, with 34 per cent using a digital wallet or payment app while travelling.

The most important features identified by leisure travellers in their travel apps are the ability to search & book flights (58 per cent) and real-time flight alerts throughout their journey (57 per cent) and a third of travellers find it painful and frustrating when they can’t access all of their booking information on their devices.

Despite Australia’s use of smartphones being one of the highest in the world, with smartphone penetration in Australia expected to surpass 90 per cent by the end of 2018, when it comes to booking travel 77 per cent are still using a desktop computer, compared to 16 per cent who are using mobile to book.

“Australia is an interesting market when you look at the global trends around mobile usage – despite such high penetration of smartphones in the market, we’re still seeing the majority of bookings being made on computers which are bucking the global trend in almost every other market we surveyed,” said Barber.

“But then we found that mobile is key for other elements of the journey, in fact 61 per cent of Australian travellers prefer seeing all their trip itinerary in one place on their phone and over half of all travellers said that they would be lost without their smartphone when they travel.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Wholesalers

Aussie wholesaler expands to New Zealand

Staff at an Aussie wholesaler are beginning to work phrases like “choice bro”, “sweet as” and “chur” into their vocabulary upon receipt of this news.

Share

CommentComments

Cruise

Coronavirus: Diamond Princess passengers die, as two evacuated Aussies test positive

The coronavirus outbreak continues to wreak havoc on the travel industry, prompting the federal government to extend its travel ban for another week.

Share

CommentComments

Aviation

Sydney Airport CEO pleased with “resilient” full-year results

by Huntley Mitchell

Geoff Culbert has remained upbeat about the company’s full-year results against what he says were “some of the toughest trading conditions we’ve seen since the financial crisis”.

Share

CommentComments

Tourism

Experience Co. swings to $7.1 million first-half loss

by Huntley Mitchell

The ASX-listed company has fallen into the red in the first half of the 2020 financial year, with “unfavourable” weather conditions partly to blame.

Share

CommentComments

Hotels

Daredevil completes heart-stopping tightrope walk above Hawaiian hotel

A world-renown high-wire walker has made history by completing a tightrope walk between two hotel towers 15 storeys up.

Share

CommentComments

Aviation

JAL celebrates two years of Melbourne-Tokyo route by issuing snowboards as boarding passes

Aussie snowboarders looking to shred the slopes of Japan this snow season now have another reason to book their trip.

Share

CommentComments

Travel Agents

Agent Wrap: Visit USA Expo wraps up, Uniworld’s Night of Nights, Silversea rewards agents + MORE!

Get a load of all the smiling faces featured in this week’s Agent Wrap! You’ll be smiling too when you see all the deals and famil offers.

Share

CommentComments

Technology

Webjet and Cover-More form new travel insurance partnership

In other news, Travel Weekly’s editor and deputy editor are currently forming a formidable partnership at the crease in the office cricket tournament.

Share

CommentComments

Tourism

Flavour of the Week: SIA’s senior management changes, Accor’s new comms director + MORE!

This week’s flavour is tangy with a hint of fresh industry appointments. Or maybe that’s just the salt and vinegar chips Travel Weekly’s editor was eating while he proofread this article.

Share

CommentComments

Destinations

Influencer visits IKEA store, fools followers into thinking she’s in Bali

This savvy influencer somehow convinced her followers she was in Indonesia when, in reality, she just took a trip to her local furniture store.

Share

CommentComments

Wholesalers

ACCESS DENIED: Excite’s booking platform is now closed

by Huntley Mitchell

Were you planning on retrieving some booking info from Excite Holidays’ platform? Well, unfortunately you’ve left it too late.

Share

CommentComments

Road & Rail

Road & Rail Wrap: DriveAway’s new call centre, Amtrak Vacations sale + MORE!

Yes, it’s our weekly dose of news covering all things on the railway tracks and on the road. We’ve even gone off-road for this wrap!

Share

CommentComments