Red Planet redefines brand for modern traveller

Red Planet redefines brand for modern traveller
By Hannah Edensor


Red Planet Hotels is taking its 24 properties and completely rebranding them to suit the modern day traveller.

Transforming its hotel landscape in Asia, the hospitality group is transforming its suite of hotels into “Red Planet”, a brand specifically created to redefine the value hotel experience.

Asia is the world’s fastest growing travel market, with visitor arrivals in the region setting new records.

Red Planet’s hotels are targeted at the value conscious traveller by providing a high quality, comfortable, technologically enabled stay in good locations for good prices.

“It’s all about value; value for our customers, and creating value for our shareholders” Red Planet’s ceo Tim Hansing said.

“When our guests leave our hotels we want them to think they have made a smart decision by staying with us.”

“We conducted extensive surveys with many thousands of our guests across the region and, among other things, we established that our new brand is all about giving our customers more of what they want, and less of what they don’t.

“Almost all of our guests are between 20 to 30 years old, and this online generation is changing the dynamics of the hotel industry. To embrace this shift, we have invested heavily in our IT platform and are constantly listening to our customers and responding to feedback.

“We have significantly upgraded WiFi speeds in all properties to be amongst the fastest in the hotel industry. Being able to access stable and fast WiFi is crucial to our guests.”

A key component of the new Red Planet brand is a highly functional mobile app, an efficient booking portal that also feeds guests info about relevant local events and points of interest.

It also facilitates room-to-room and front desk calling, as well as a chat line, along with many other innovative features.

“No matter what type of hotel we stay in, technology will always play a key part of getting the most out of your stay in the hotel and the city you are in,” Hansing added.

The new Red Planet concept has been unveiled across its portfolio of 24 hotels, consisting of 3783 rooms in Japan, Thailand, Indonesia, and the Philippines.

In addition to the existing portfolio, Red Planet will be opening the new brand’s flagship properties in Tokyo and Bangkok this year.

“Over 50% of our guests have stayed with us more than four times, so we have also launched a loyalty programme called Remembered, aimed at rewarding our guests for their frequent stays,” Hansing said.

“We are currently enrolling around 1000 members a month to this programme and that number is growing sharply over time.”

Latest News