Hotels

Quest launches complete overhaul of brand

Hannah Edensor

Quest has launched a mammoth rebrand today, tailoring its services for the new generation of travellers, including the lucrative corporate market.

The franchise has emerged from its cocoon no longer Quest Serviced Apartments, instead morphing into Quest Apartment Hotels, complete with a modernised logo and fresh building signage.

The $10 million announcement was made this morning to a crowd of 300 delegates at the company’s national franchisee conference, with the changes set to be rolled out across the network of over 150 properties in Australasia.

“Quest is unique to the accommodation industry in that every property is purpose-built to deliver a superior experience,” Quest’s ceo Zed Sanjana said.

“As guests have changed, so has our apartment design and aesthetic, providing flexible, open plan and intuitive living spaces, which reflect a premium lifestyle while enabling guests to be completely at ease.”

Along with the new logo and hotel signage, Quest Apartment Hotels is rolling out stylish new uniforms and a raised standard of hotel design and fit out in a commitment to keeping the brand ahead of the pack.

Quest_Toowoomba_exterior
Quest Toowoomba exterior

The business traveller is a key focus for the company, with the accommodation style angled at giving corporate travellers a home away from home.

Supporting the revamp will be a national multi-channel consumer advertising campaign focused on the frequent business traveller.

“Market leadership is about continuous evolution; it is vital we lead the industry in meeting the needs of tomorrow’s business travellers,” Sanjana added.

“We are modernising and future-proofing the brand, continuing to speak directly with our guests to ensure we understand their needs in terms of location, product and experience, and adapt accordingly.”

Quest has seen six refurbishments completed in the past 12 months and there are another six scheduled for the coming year, with the latest franchise to open the brand new Quest Toowoomba, opened in July. 14 new locations are also scheduled to open over the next year.

On top of that, Quest has de-branded a number of properties that no longer met the standards of the company.

Quest Albury Townsend
Quest Albury Townsend

Quest properties are also becoming larger, with CBD locations now boasting 100 rooms or more, and regional properties around 80 rooms. A third of Quest apartments are now studios, providing the flexibility of a hotel-like stay, with the added benefits of Quest’s service offerings.

The rollout of the new brand is expected to be completed by March 2016.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Six airport workers charged over plans to import “large quantity” of drugs into Sydney

And they would have gotten away with it too if it wasn’t for COVID-19 and its meddling flight disruptions.

Share

CommentComments

Hotels

Wyndham unveils new all inclusive resort brand

The world’s largest hotel franchising company has welcomed its 22nd brand and boy howdy is she a beauty.

Share

CommentComments

Technology

Australia’s internationally recognised vaccine certificate to be released tomorrow

Overseas jaunts are one step closer, with the federal government ready to hit ‘go’ on our new COVID-19 international vaccine certificates.

Share

CommentComments

Technology

Google can now estimate carbon emissions for almost all flights

You don’t even need to book through Google Flights to see the CO2 estimate… we’re not suggesting agents steal the info as an add-on for clients, but also we are.

Share

CommentComments

Tourism

The positive reactions to NSW’s big international travel news continue, but not all industry figures are happy

The overall response to the NSW government’s big international travel announcement on Friday has, unsurprisingly, been a very positive one, but not all industry figures are dancing in the street.

Share

CommentComments

Cruise

CLIA adds extra support for agent recovery to 2022 membership

Agents who sign up to be a CLIA member will score access to bonus commissions, live events and an expanded education program.

Share

CommentComments

Destinations

Thailand to scrap quarantine for select overseas visitors

The country is still recording more than 10,000 cases a day and has only fully vaccinated 33 per cent of its population, but Thailand’s PM said reopening was a crucial step to save the economy.

Share

CommentComments

Aviation

Ukrainian airline scraps heels and tight skirts for comfy suits and Nike sneakers

This airline has given its cabin crew uniform a modern update that ditches tight-fitting, restrictive clothing and high heels for something a bit more suited to the job.

Share

CommentComments

Wholesalers

Intrepid snares majority stake in New Zealand’s Haka Tours and ANZ Nature Tours

The global travel B Corp has kicked off its future growth plans with a 60 per cent slice of not one, but two touring brands.

Share

CommentComments

Aviation

Clive Palmer offloads Qantas shares in protest of airline’s staff vaccination policy

by Ali Coulton

Looks like the mining magnate has taken a break from tweeting his famous Tim Tam poems to shake his fist at the flying kangaroo’s vax policy.

Share

CommentComments

Hotels

Guests forced to hide as heritage-listed hotel break-in causes $30,000 in damage

A group of people have broken down the door of a historic Kalgoorlie hotel, terrorising guests and forcing one woman to hide in a wardrobe.

Share

CommentComments

Events

Get excited, because the European Showcase is coming to a screen near you!

With international borders on the verge of reopening and hype around overseas travel at an all-time high, this event couldn’t have come at a better time!

Share

CommentComments