Tourism

QLD goes regional with new tourism campaigns

Hannah Edensor

It’s a hub of tourism campaigns up in sunny Queensland this week.

The next stage of a local tourism marketing, created by Greater Brisbane, launches this week, aiming to show south-east Queensland residents just what they’re missing in their own backyard.

Lord Mayor Graham Quirk said the campaign highlights some of the leisure experiences and attractions located right outside Brisbane’s door.

“The aim of the Greater Brisbane campaign is to remind South East Queenslanders that there are some incredible getaway spots within an hour or so of their homes,” Cr Quirk said.

“From beautiful sand islands to rolling countryside, rustic country towns, delectable fresh produce, delightful cellar doors and stunning national parks and waterways, the Greater Brisbane region is your destination to relax and revive.

“The campaign will give city commuters a taste of the Greater Brisbane regions in a number of ways, including the use of themed bus shelters to provide an interactive experience of the region’s rainforests, beaches, panoramic views and fresh local produce.

“It will also incorporate social media images taken by locals and holidaymakers in these regions.

The campaign encourages visitors to these destinations to share their experiences with the hashtag, #brisbaneanyday, with the marketing activity complemented by seven new pocket guides covering each area, and showing off the diversity on offer in Greater Brisbane.

The campaign is a joint collaboration between the seven local government authorities of the Greater Brisbane region, Brisbane Marketing, Tourism and Events Queensland and leisure tourism operators.

Tourism and Events Queensland (TEQ) chief executive, Leanne Coddington, said TEQ was pleased to support the latest instalment of the Give me Brisbane Any Day campaign through the Regional Tourism Organisation (RTO) Contestable Grants Funding Program.

“Encouraging locals and holidaymakers to capture and share their favourite tourism experiences through social media is an authentic and compelling way to inspire others to visit Brisbane,” Coddington said.

Running alongside the Greater Brisbane campaign is Mackay Tourism’s latest marketing creation, which partners with TEQ to leverage the destination’s new tourism brand, ‘The Mackay Region – Nature. Reserved.’

“The Nature. Reserved. campaign amplifies The Mackay Region’s strengths as a nature-based tourism destination,” Coddington said.

“There is a strong demand for outdoor tourism experiences with more than 10.3 million Australians visiting Queensland’s destinations for a nature-based experience in the year to September 2014. This campaign will help grow that market for The Mackay Region.

Nature. Reserved. will see stunning imagery of The Mackay Region feature across print, radio and online, inspiring Queenslanders to book their own Mackay getaway.”

But Brisbane’s friendly tourism game doesn’t stop here, with the third birthday of the ambassador program, Brisbane Greeters, also being celebrated.

Cr Quirk congratulated hundreds of the city’s most passionate spokespeople for taking the team from just a dozen volunteers to over 200 since February 14, 2012.

Since its inception, the volunteer army has hosted more than 25,000 greets around Brisbane’s CBD, acting as advocates for Brisbane, and hosting Greets for locals, tourists, G20 World Leaders, media and the G20 Taskforce.

“Daily greets will now start from the South Bank Visitor Centre and Fortitude Valley’s Emporium precincts, in addition to the current schedule from Brisbane City Hall in King George Square,” Cr Quirk said.

“This program provides a valuable opportunity for city-proud locals to share their love of the city but it also creates opportunities for more visitor spend and longer stay.

“I want to thank each and every Brisbane Greeter for their contribution to visitors and to the city fabric as a whole.”



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