Aviation

Qantas pulls on heartstrings with new ads

Anne Majumdar

Qantas is once again tapping into Australia’s emotional connection with the airline as it reunites more loved ones in the second series of its Feels Like Home brand campaign.

The new films follow the stories of various members of the Shelper family from around the world as they return home with Qantas, with the airline attempting to “evolve” the story of homecoming in this latest instalment.

“The story of the Shelper family, of siblings living in different part of Australia and the world, is a very real one for many Australians,” brand marketing and corporate affairs group executive Olivia Wirth said.

“The anticipation, the joy and emotion felt when journeying home is powerful and for many Australians that sense of homecoming starts the moment they see Qantas’ red tail or step on board.

“Again this is the spirit we wanted to capture with this second series – it’s a spirit that taps into the heart of what Qantas has been doing for almost 100 years.”

The new films were released over the weekend via the airline’s frequent flyer network, digital channels and television.

They follow the first round of Feels Like Home clips which were launched in November 2014.

To find out more about what Qantas is up to, head down to Travel DAZE  where Qantas head of digital and entertainment Jo Boundy will be sharing some industry insights. So don’t miss your chance to stay ahead of the curve – read more and buy tickets here.



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