Qantas pulls on heartstrings with new ads

Qantas pulls on heartstrings with new ads

Qantas is once again tapping into Australia’s emotional connection with the airline as it reunites more loved ones in the second series of its Feels Like Home brand campaign.

The new films follow the stories of various members of the Shelper family from around the world as they return home with Qantas, with the airline attempting to “evolve” the story of homecoming in this latest instalment.

“The story of the Shelper family, of siblings living in different part of Australia and the world, is a very real one for many Australians,” brand marketing and corporate affairs group executive Olivia Wirth said.

“The anticipation, the joy and emotion felt when journeying home is powerful and for many Australians that sense of homecoming starts the moment they see Qantas’ red tail or step on board.

“Again this is the spirit we wanted to capture with this second series – it’s a spirit that taps into the heart of what Qantas has been doing for almost 100 years.”

The new films were released over the weekend via the airline’s frequent flyer network, digital channels and television.

They follow the first round of Feels Like Home clips which were launched in November 2014.

To find out more about what Qantas is up to, head down to Travel DAZE  where Qantas head of digital and entertainment Jo Boundy will be sharing some industry insights. So don’t miss your chance to stay ahead of the curve – read more and buy tickets here.

Latest News

  • Destinations
  • Hotels

Delamore Lodge unveils newly refurbished accommodation

Delamore Lodge, Waiheke Island’s exclusive boutique luxury hideaway, has unveiled the newly refurbished Ataahua Owners Villa. While Ataahua means “beautiful”, the owners villa is a two-bedroom, two-bathroom apartment that offers complete privacy and self-contained luxury. The master bedrooms have sweeping views of the Hauraki Gulf waters, spacious super-king beds, ensuites with rainforest showers, and generous […]

  • Food & Beverage
  • Hotels

Hilton Honors extends its dine Like a Member promotion

Hilton Honors has extended its dine “Like a Member” promotion, allowing guests to get up to 25 per cent off on participating outlets in hotels and resorts within their portfolio. The offer is in effect until 31 December 2024 in all Hilton properties, excluding those in the Maldives, French Polynesia and outlets within Hampton hotels […]

  • Events
  • Tour Operators

ITE HCMC 2024 focuses on sustainable tourism for creating a future

The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

  • Appointments

Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]

  • News

Travel becomes the leading retirement priority in latest Equip Super research

A staggering 71 per cent of Australians are prioritising spending their retirement savings on travel, according to a recent survey by leading superannuation fund, Equip Super. Health concerns were ranked as second as the most significant priority in retirement with 56 per cent and spending on hobbies and interests takes the third spot at 54 […]

  • Aviation
  • Technology

SITA wins Heathrow Airport’s confidence with contract extension for network infrastructure solutions

Global leader in air transport technology, SITA, signed a five-year extension with Heathrow Airport to support its vast and growing network infrastructure. The agreement sees SITA providing a wide range of network, telecommunications, and connectivity services, while introducing innovative new solutions to business operating within Heathrow. SITA has built a strong relationship with Heathrow since […]