Aviation

Qantas’ new distribution model has officially come into effect

Qantas’ new distribution model has come into effect, changing the way agencies book fares and providing new means of customer personalisation.

The new model, called the Qantas Channel, gives agents access to a wide range of Qantas fares, products and information, according to the airline.

If your agency has signed up to the Qantas Channel it will soon be able to offer customers new content sourced from the NDC-enabled Qantas Distribution Platform (QDP), which is not currently available via traditional indirect booking systems.

Thousands of agencies around the world have already signed up to the Qantas Channel, representing around 90 per cent of Qantas’ revenue from trade partners.

Qantas’ executive manager of sales and distribution, Igor Kwiatkowski, said the launch of the Qantas Channel was an important milestone in the transformation of the airline’s distribution strategy.

“We’ll continue to work closely with our agency partners to prepare for the introduction of the new technology, with the benefits of our new distribution platform expected to start flowing through in the coming months,” Kwiatkowski said.

“Greater reward and recognition of our Frequent Flyers and the ability to deliver targeted offers for our agency partners are just some of the benefits that are in the pipeline.

“Ultimately, our vision is to offer our agency partners a bigger toolkit than what they can offer our customers today.”

Agencies that have not registered for the Qantas Channel may incur a channel fee, in addition to no longer being able to access a wide range of traditional fares being made available via indirect channels or having access to the new content via the QDP as it becomes available.

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