Aviation

What Qantas customers really want on long-haul flights

Stationary exercise bikes and virtual reality relaxation and entertainment are among several features Qantas customers are suggesting for futuristic long-haul flights.

The new research, captured late last year in conjunction with Sydney University’s Charles Perkins Centre, is being conducted as Qantas prepares to introduce world-first, non-stop flights from the east coast of Australia to New York and London in 2022.

The airline has been conducting focus group research as well as surveying customers as they step off the direct London to Perth services to capture their experience, suggestions and feedback.

Health and wellness are the top trends coming through all research, with a strong focus on mindfulness and ‘separation of experience’ at different stages of a long-haul flight.

Qantas International CEO Alison Webster said the new research is showing increased interest towards physical wellbeing, state of mind and personal time and space.

“Customer feedback from the Perth to London flight has exceeded expectations, especially in relation to the time saved by skipping the traditional stopover and going direct to their destination,” she said.

“The engagement and enthusiasm we’re seeing from this research highlights how passionate our customers are to be a part of the evolution of ultra-long-haul travel.

“Our job now is to determine where the most demand is and create this cabin in a way that makes it both affordable for customers and commercially viable for the airline. Everything is on the table and we are excited about what innovations may come from this research.”

Here are the top five most frequent suggestions from customers for ‘Project Sunrise’:

  • Provide ‘sense of separation’ experiences where passengers can be social but then ‘zone out’ with either virtual reality relaxation zones, audio mindfulness experiences, or through the broader inflight entertainment.
  • Spaces to do gentle exercise/stretches, promoting circulation and comfort.
  • Wireless, noise-cancelling headsets.
  • Innovative cabin designs across the entire aircraft, considering both seat and non-seat spaces to focus on a broad range of traveller needs including comfort, sleep, dining, entertainment and state of mind.
  • An inflight cafe offering both alcoholic and non-alcoholic beverages including wine, fresh juices, herbal teas and tisanes and mocktails, along with snacks including dips with vegetable sticks, as well as ‘treat foods’.

And here are the top five Qantas health and well-being initiatives already in place:

  • Stretch classes at Perth Transit lounge offering 15-minute stretch routines for passengers prior to and following their long-haul flight.
  • Outdoor spaces in the Perth terminal and transit lounge, offering all customers access fresh air and natural sunlight before and after flights to London.
  • Inflight menu designed by Neil Perry and leveraging scientific research from Charles Perkins Centre, to help determine the best ingredients to use in meals across various points of the flight to aid sleep and wakefulness. Also, retiming on-board service to help re-orient the body clock to destination.
  • Specially designed and timed lighting to promote wake and sleep at the right times for passengers to help the body adapt to a new time zone.
  • The time saved by removing the need for a stopover on Perth to London. Customers can choose to avoid the physical and emotional preparations of an extra landing, disembarking, re-boarding, and resettling after take-off and get to their destination hours quicker.

The next phase will involve using new research from Charles Perkins Centre and ongoing customer feedback to inspire Qantas industrial designer David Caon to create features for the interior cabin, as well as future lounge features further incorporating health and wellness initiatives.

Caon said Project Sunrise is pushing not just the boundaries of distance, but also product innovation.

“Customers are sharing some incredibly imaginative ideas, which is an exciting challenge and helps us to think outside of the box to redefine the ultra-long-haul experience,” he said.

“Bringing some of these concepts to life will involve an entire rethink around how to be clever about use of all cabin space and what is practically possible, but it may well involve incorporating design elements never before seen on commercial aircraft.”

The same research will also be used by Perry, who is Qantas’ director of food, beverage and service, to create the future on-board dining experience.

Qantas is expected to make an announcement around Project Sunrise later in 2019, including which aircraft type it would operate, with both the Boeing 777X and the Airbus A350 under consideration.

The airline launched a partnership with Charles Perkins Centre 12 months ago to use scientific research to help shape the customer experience of these long-haul services.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Wholesalers

Aussie wholesaler expands to New Zealand

Staff at an Aussie wholesaler are beginning to work phrases like “choice bro”, “sweet as” and “chur” into their vocabulary upon receipt of this news.

Share

CommentComments

Cruise

Coronavirus: Diamond Princess passengers die, as two evacuated Aussies test positive

The coronavirus outbreak continues to wreak havoc on the travel industry, prompting the federal government to extend its travel ban for another week.

Share

CommentComments

Aviation

Sydney Airport CEO pleased with “resilient” full-year results

by Huntley Mitchell

Geoff Culbert has remained upbeat about the company’s full-year results against what he says were “some of the toughest trading conditions we’ve seen since the financial crisis”.

Share

CommentComments

Tourism

Experience Co. swings to $7.1 million first-half loss

by Huntley Mitchell

The ASX-listed company has fallen into the red in the first half of the 2020 financial year, with “unfavourable” weather conditions partly to blame.

Share

CommentComments

Hotels

Daredevil completes heart-stopping tightrope walk above Hawaiian hotel

A world-renown high-wire walker has made history by completing a tightrope walk between two hotel towers 15 storeys up.

Share

CommentComments

Aviation

JAL celebrates two years of Melbourne-Tokyo route by issuing snowboards as boarding passes

Aussie snowboarders looking to shred the slopes of Japan this snow season now have another reason to book their trip.

Share

CommentComments

Travel Agents

Agent Wrap: Visit USA Expo wraps up, Uniworld’s Night of Nights, Silversea rewards agents + MORE!

Get a load of all the smiling faces featured in this week’s Agent Wrap! You’ll be smiling too when you see all the deals and famil offers.

Share

CommentComments

Technology

Webjet and Cover-More form new travel insurance partnership

In other news, Travel Weekly’s editor and deputy editor are currently forming a formidable partnership at the crease in the office cricket tournament.

Share

CommentComments

Tourism

Flavour of the Week: SIA’s senior management changes, Accor’s new comms director + MORE!

This week’s flavour is tangy with a hint of fresh industry appointments. Or maybe that’s just the salt and vinegar chips Travel Weekly’s editor was eating while he proofread this article.

Share

CommentComments

Destinations

Influencer visits IKEA store, fools followers into thinking she’s in Bali

This savvy influencer somehow convinced her followers she was in Indonesia when, in reality, she just took a trip to her local furniture store.

Share

CommentComments

Wholesalers

ACCESS DENIED: Excite’s booking platform is now closed

by Huntley Mitchell

Were you planning on retrieving some booking info from Excite Holidays’ platform? Well, unfortunately you’ve left it too late.

Share

CommentComments

Road & Rail

Road & Rail Wrap: DriveAway’s new call centre, Amtrak Vacations sale + MORE!

Yes, it’s our weekly dose of news covering all things on the railway tracks and on the road. We’ve even gone off-road for this wrap!

Share

CommentComments