Aviation

Qantas crowned Australia’s strongest brand (and another airline makes the top 10)

Huntley Mitchell

Huntley Mitchell

New research has found that Qantas has taken the title of Australia’s strongest brand off the Commonwealth Bank for 2019.

Independent brand valuation and strategy consultancy Brand Finance has once again evaluated the relative strength of local brands based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.

According to these criteria, Qantas (brand value up 45 per cent to $3.8 billion) improved its brand strength to 86.6 out of 100, achieving a brand rating upgrade from AAA- to AAA to become Australia’s strongest brand.

Mark Crowe, managing director of Brand Finance Australia, said Qantas’ brand performance is quite exceptional given that its enterprise value has decreased by eight per cent.

“This result highlights the importance of the iconic brand to the company as it deals with increasing competition on its domestic and international routes,” he said.

“Brands in the airline sector have been to the fore in Australian aviation, with both Jetstar (28 per cent) and Virgin Australia (16 per cent) also recording strong increases in value.”

Virgin was the only other airline to make Brand Finance’s top 10 list, moving up from 13th spot last year to 3rd in 2019.

Australia's strongest brands 2019 (Brand Finance)

Brand Finance’s 2019 report found that the airline sector accounted for 3.2 per cent of total brand value in Australia with $5.4 billion, and had the highest reputation of all sectors with a 6.9 rating out of 10.

As for the most valuable brands, Qantas was the highest-ranked from the tourism sector (12th, up from 13th), followed by Crown (24th, up from 27th), Flight Centre (32nd, down from 31st), The Star (33rd, down from 29th), Jetstar (43rd, up from 48th), Virgin (49th, up from 51st) and Sydney Airport (77th, up from 80th).

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Technology

Another Luxury Escapes bidder enters the fray

by Huntley Mitchell

It appears Luxury Escapes has pretty hot property right now, with yet another potential suitor showing interest in the online travel player.

Share

CommentComments

Hotels

Marriott to debut more than 30 luxe hotels in 2020

Much like the waistline of Travel Weekly’s editor (thanks to some early office Christmas gifts), Marriott’s presence is set to expand significantly.

Share

CommentComments

Cruise

“No survivors”: Royal Caribbean passengers feared dead after New Zealand volcanic eruption

by Ali Coulton

Multiple Australian travellers are feared dead after one of the world’s most active volcanos erupted in New Zealand during a cruise ship shore excursion.

Share

CommentComments

Aviation

Qantas inks new frequent flyer deal with Air France-KLM

Proving customer loyalty programs are big business comes this freshly-inked partnership between two aviation giants.

Share

CommentComments

Destinations

Queensland to bid for 2032 Olympics and Paralympics

Queensland is hoping to score the Olympics and Paralympics. No word yet though on whether Toowoomba or Mount Isa have been mooted to host the opening ceremony.

Share

CommentComments

Destinations

The safest and most dangerous destinations for LGBTQ+ travellers

As we approach 2020, it’s difficult to believe that for LGBTQ+ people, planning a trip can still be a minefield. Check out this helpful list to help keep your clients safe.

Share

CommentComments

Aviation

Jetstar ground crew to strike over unfair pay and safety concerns, says union boss

The Jetstar strikes saga continues, with ground crew and baggage handlers announcing they will walk off the job on Friday.

Share

CommentComments

Destinations

Reflections of a traveller: How to take in New York and Boston during the fall

by Katie Saffin

This article comes with a warning that readers could suffer from a severe case of FOMO and end up in a jealous rage.

Share

CommentComments

Aviation

Aviation Wrap: Australia ups counter-terror at airports, Qantaslink’s new routes, BA to 3D print plane parts + MORE!

Soar above your competition and impress your friends with all the latest airline news. Or at least kill a good 20 minutes by reading the whole thing.

Share

CommentComments

Tourism

OPINION: The 7 travel trends to keep an eye on in 2020

by Mike Flaskey

Want to impress your fellow colleagues during the next gathering around the office water cooler? Give this a read and then recite it word for word.

Share

CommentComments

Wholesalers

A&K takes over Cox & Kings’ UK business – is Australia next?

by Huntley Mitchell

Abercrombie & Kent is expanding its luxury wholesale presence in the UK by acquiring a rival. Could we see something similar here in Australia?

Share

CommentComments

Cruise

“Fiasco da Gama”: engine alarm triggers cruise ship blackout

Passengers onboard the Vasco da Gama were left without power and water, with some saying they are thankful the ship didn’t sink.

Share

CommentComments