Cruise

Princess to inject $140 million into Aussie tourism with 44 new deployments

Princess Cruises is looking to pump money into the struggling domestic market by adding 44 new deployments in Australia for Sapphire Princess.

The ship will arrive in Australia six-months earlier than planned and will leave from five major cities with its Greatest Hits program which highlights some of the country’s favourite cruise ports.

The cruise line estimates the extra deployments will inject close to $140 million dollars into the local economy.

Unveiling the cruise line’s expanded program today, Princess Cruises senior vice president for the Asia Pacific, Stuart Allison, said the cruise line’s redeployment of Sapphire Princess would be a boost to domestic and regional tourism.

“With the ongoing uncertainty of travel restrictions and port closures in Asia impacting our cruise operations in the region, we hope that this extended deployment in Australia will benefit local tourism, particularly in regional areas with 102 visits to regional ports around the country during her year-long deployment,” Allison said.

On sale from Thursday 27 February, Sapphire Princess’ year-long program will include 171 port calls including an inaugural Australia circumnavigation voyage sailing Adelaide roundtrip with similar options from Fremantle and Sydney and 19 maiden calls along Western Australia’s coast including Geraldton and Exmouth.

Sapphire Princess will arrive into Perth (Fremantle) following a multi-million dollar refurbishment and will receive the new MedallionNet feature from 4 June.


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