Princess Cruises Senior VP Stuart Allison: “Agents need to up-sell”

Princess Cruises Senior VP Stuart Allison: “Agents need to up-sell”

Last night Princess Cruises announced their 2019/2020 Australian cruise season and let us tell you, its pretty bloody huge.

Their biggest yet, to be exact.

giphy (7)

The astronomical 900 plus day deployment will see Princess carry more guests than ever on five ships with itineraries from Sydney, Fremantle, Adelaide, Melbourne, Brisbane and Auckland.

We cornered Princess Cruises’ Asia Pacific Senior Vice President Stuart Allison to get the juicy details.

“We’re cruising from Adelaide, we’re cruising from Fremantle again, we’ve got more capacity in Sydney than ever before and we’re continuing to cruise from Brisbane and Melbourne,” Allison told us. 

“We’ve also got more departures from Aukland too so there’s really something for everyone across this season.”

Princess is famous for berthing in Fremantle in Western Australia when most cruise ships prefer to call Sydney home, so we asked Allison how strong his commitment was to the region.

Princess was probably the first cruise line to seriously commit to basing ships in Western Australia,” he said.

“We’ve been cruising from Fremantle since 2008, short seasons admittedly, but this is by far the biggest commitment we’ve ever done.”

“It’s probably the single biggest financial commitment any cruise line has made to Western Australia and we think the program is going to inject 32 million dollars into the local economy so its really a big win for the state and we’re excited to be cruising from there again.”

But that’s not to say Princess will be neglecting Sydney.

Allison said that after five years of planning, Princess will have two large cruise ships in Sydney.

We’ve gone from having a ship that carries 2000 people and fits under the Harbour Bridge to a ship that carries 3000 and can’t,” he said.

“We’ve actually scaled up 50 per cent so it took some organisation to make it happen.”

As for bad press, Allison said negative news items have yet to put a damper on Princess’ numbers.

“We should not lose confidence in selling cruising,” he said.

“We’re certainly finding that more agents than ever before are selling our princess product so I’m confident that they’ll see that cruising is really a great holiday.”

“A cruise is like a small community at sea. It’s like a small town. You’ve got  3 or 4000 people on board and every now and then you might get some social unrest in a small town and I think we deal with it and we move on.”

His main advice to agents is to focus on the premium qualities of the ships.

The ships that are coming to Australia over the next five to ten years or more are going to have much more premium inventory than we’ve ever had before,” he said. 

“The majestic princess has as many suites and balcony staterooms as sun princess, which she replaced, has staterooms period.”

“The richness in inventory like balconies and suite accommodation is changing so we need people to be selling up the ships that would be a big opportunity for agents.”

“Not to focus on the price but encourage the clients to upgrade.”

Latest News

  • Aviation

Senior management at Air India expected to keep jobs after Vistara merger

The Tata group is likely to retain the senior management of full-service airline Air India after its merger with Vistara, according to an Economic Times report. The report said Campbell Wilson will continue as CEO of Air India, while Nipun Aggarwal be chief commercial and transformation officer of the merged entity, while Sanjay Sharma will […]

  • Food & Beverage

PARKROYAL Melbourne Airport launches Asian-Australian fusion menu

The newly refurbished PARKROYAL Melbourne Airport unveils a new Asian-Australian fusion menu for the onsite all-day dining Airo Restaurant. The menu debuts alongside the restaurant’s refurbishment and offers travellers a delicious selection while enjoying comfortable and stylish surroundings. It was created by PARKROYAL Melbourne Airport’s executive chef Jee Whan Lee with the goal of bringing […]

  • Cruise

HX names Alex McNeil as inaugural chief expedition officer

HX (Hurtigruten Expeditions) has announced that Alex McNeil will take on the newly created position of Chief Expedition Officer (CXO). This new C-suite role underscores HX’s commitment to immersive adventure travel, enhancing its legacy of almost 130 years in expeditions. As CXO, McNeil will oversee all aspects of HX’s global itinerary and expedition experience. His […]

  • Aviation
  • Technology

SITA wins Heathrow Airport’s confidence with contract extension for network infrastructure solutions

Global leader in air transport technology, SITA, signed a five-year extension with Heathrow Airport to support its vast and growing network infrastructure. The agreement sees SITA providing a wide range of network, telecommunications, and connectivity services, while introducing innovative new solutions to business operating within Heathrow. SITA has built a strong relationship with Heathrow since […]

  • Destinations
  • Events
  • Exhibitions

South Eveleigh announces winter series for August

Australia’s premier technology precinct, South Eveleigh, celebrates winter with a month-long series of community-focused and immersive experiences from 5 to 31 August 2024. The winter series programs aim to fuse entertainment, technology, education, food and beverage, and social responsibility. Portfolio manager for Mirvac, Jamie Toko, said the engaging four-week series will showcase South Eveleigh as […]

  • Events

Hilton Melbourne Little Queen Street partners with Royal Botanic Gardens’ Lightscape show

The Hilton Melbourne Little Queen Street has announced a partnership with the renowned Royal Botanic Gardens Victoria, and its dazzling light show, Lightscape. The partnership looks to take guests to experience the light, nature, and wonder of the stunning display with a special hotel package. Lightscape promises to transform the Botanic Gardens after dark with […]

  • Hotels

The Rox Hobart offers premier venue for chic and intimate wedding celebrations

Known for providing boutique accommodations that offer a uniquely Tasmanian immersion, The Rox invites couples to experience its intimate charm for small wedding celebrations. The Rox Penthouse boasts 211sqm of self-contained opulence that features two bedrooms, two bathrooms, and can accommodate up to six guests. It also has indoor and outdoor spaces, including a rooftop […]

  • Travel Agents

New class of emerging leaders starts ATEC’s 2024 ELITE program

The Australian Tourism Export Council (ATEC) has launched its 8th Emerging Leaders of Inbound Tourism Excellence (ELITE) program, the latest round to begin a journey to join more than 170 graduates. This year’s cohort of 30 comes from across all states and territories and represents the largest group since the program’s inception in 2015. “ATEC […]