Cruise

P&O Cruises appoints new SEO agency

P&O Cruises has announced the appointment of Yoghurt Digital to its SEO account in Australia following a competitive pitch.

Lara Allan, digital marketing manager at P&O Cruises, said: “After an extensive review, we are delighted to announce that we have partnered with Yoghurt Digital as our SEO agency.

“Together, we will be looking at how we can enrich our customers’ experience with content that is entertaining and informative.

“Our customers are at the heart of everything we do, and we look forward to growing our communications strategy in partnership with Yoghurt.”

Yoghurt Digital co-founder and SEO director Matthew Forzan said: “We couldn’t be happier to be working with P&O Cruises – a brand that shares our ideals of honesty and excellence, plus a great sense of humour.

“We’re looking forward to helping P&O achieve both their immediate and future digital goals through a strong data-backed strategy.

“Our team has extensive experience working with complex client ecosystems and successfully integrating with agencies of different verticals to deliver results.”

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