Destinations

Papua New Guinea Tourism Promotion Authority appoints PR agency for Australia and NZ

Papua New Guinea Tourism Promotion Authority (PNGTPA) has announced the appointment of Example to represent the country across Australia and New Zealand.

Example, a Sydney-based communications agency that specialises in hospitality, travel and lifestyle, will be handling all PR, trade relations and marketing for the PNGTPA, with a focus on driving increased visitation from Australia and New Zealand.

Working closely with the travel trade and consumer media, Example will create storytelling moments and experiences in order to educate travellers of Papua New Guinea’s culture and showcase the country as a must-visit destination.

The announcement follows a competitive tender process and sees Example’s head of marketing, Andrew Cavallaro, reinstated as the Australian and New Zealand lead for the tourism board, following his previous tenure in the role between 2014 and 2016.

PNGTPA chairman Kennedy Wenge said: “Australia is PNG’s most important source market for visitors.

“We are excited to grow our Australian and New Zealand arrivals and work with Example to spread the word of the beautiful islands and mountainous regions PNG has to offer, as well as the incredible cultural and adventure travel experiences throughout the country.

“Andrew passionately leads the charge promoting Papua New Guinea and we’re looking forward to having him back at the helm, working alongside Example’s impressive PR and marketing team.”

Commenting on the appointment, Cavallaro said: “We are thrilled to have been appointed, and I am excited to be promoting PNG once again to Australians and New Zealanders.

“Papua New Guinea is an incredibly diverse country, but one that is lesser known to Aussies and Kiwis. We’re looking forward to shining a spotlight on our closest neighbour and showing everyone how special PNG is.”

Example commenced work with PNGTPA on 1 June 2019.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Review: Le Farnatchi is a truly boutique beauty in the heart of Marrakech

by Nancy Hromin

Hidden in plain sight in the middle of the Medina, Le Farnatchi is a truly boutique beauty with only 10 suites offering a quiet and peaceful reprieve.

Share

CommentComments

Destinations

Sydney’s Great West Walk extended by 80km

Hikers, rejoice! This iconic trail has been extended to cover a whopping 140km, making it possible to walk from Parramatta to Katoomba.

Share

CommentComments

News

Hilton and Carnival named among Australia’s best workplaces

Travel Weekly unfortunately missed out on the list, though we do often hold up balloons that spell out our company name like in the featured image. It really boosts team morale!

Share

CommentComments

Aviation

ACCC raises concerns over Qantas’ acquisition of Alliance Airlines

The ACCC is also concerned about whether Alan Joyce’s volunteering on the tarmac has affected productivity, with workers beginning to raise eyebrows after his eighth morning tea break.

Share

CommentComments

Tourism

Virtuoso reveals hottest bounce back trends at Travel Week

Are you living it up at the fashion week of travel in Vegas this year? Or are you sitting at home suffering from FOMO? Either way, we’re sure these insights will tickle your fancy.

Share

CommentComments

Tourism

Tourism New Zealand seeks to attract “high-quality visitors” in new campaign

Nothing says ‘adventure’ like ziplining through a forest in New Zealand. Zipliners are up there with Marco Polo in our opinion.

Share

CommentComments

Cruise

Azamara rolls out luxe bar championing destination immersion

The line will launch its new bar concept across the entire Azamara fleet, with delicious destination-themed cocktails to get passengers in the zone.

Share

CommentComments

Tourism

Aurora Expeditions announces new Patagonia treks

Travellers are set to weave their way through the remotest parts of South America with these new itineraries, in their Patagonia gear of course.

Share

CommentComments

Cruise

New expert sessions announced for Cruise360

These new sessions have us so excited we went out and booked a cruise, only for us to realise the date overlapped with Cruise360 so we had to cancel.

Share

CommentComments

Hotels

Club Med’s flash sale has 30% off Asian resorts

Just to clarify, it’s 30% off resort deals, not the actual resorts themselves. Although that would be quite the sale.

Share

CommentComments

Midweek Interview

Midweek catch-up with Visit West Hollywood’s Tom Kiely

This week we caught up with the CEO of Visit West Hollywood Tom Kiely who kept praising Australia and our travel industry. We just couldn’t stop blushing!

Share

CommentComments

Destinations

Corona announces its own tropical island destination in South America

If drinking beer on the beach is one of your favourite holiday activities then there’s no better destination for you!

Share

CommentComments