Boutique chain Ovolo Hotels has inked a partnership with The Other Art Fair, giving a helping hand – and brush – to local artists.
The move echoes Ovolo’s larger goal of making the hotels an accessible art space for emerging Aussie artists.
It also follows a recent trend for hotels to align themselves with themes.
The Other Art Fair is a Sydney event leading event to meet and buy art direct from hundreds of local artists.
The event connects buyers directly with top undiscovered artistic talent, hand-picked by a committee of art industry experts.
Founder & CEO of Ovolo Hotels Group Giresh Jhunjhnuwala said, “For Ovolo the alignment with The Other Art Fair was obvious – a majority of the artworks within Ovolo have been produced by local emerging artists some of whom have previously showcased their works at the event.”
“It is therefore a natural partnership and progression to have the opportunity to support additional artists at a grassroots level.”
Jhunjhnuwala added, “I originally founded Ovolo because I travelled a lot for work and was really uninspired by all the stock standard hotel offerings in the market.”
“I really wanted Ovolo to disrupt the concept of a traditional hotel and to bring the comfort of home into a stay experience. Art played a pivotal part in this in terms of bringing a unique personalty to a hotel experience.”
As part of the partnership Ovolo Hotels will host a 5m x 5m branded pop up lounge area at The Other Art Fair, featuring an interactive installation designed by Australian artist Tarli Bird.
Foot threads through Sydney will explore the connection between journey and discovery and will give event goers an opportunity to participate in real-time to the artwork by pin pointing their own personal art voyage.
We have created an interactive print that explores journey and place with a large scale artistic map of the greater region of Sydney,” Bird said.
“Visitors will be encouraged to interact with the artwork by weaving a piece of thread through the map from the rough location point that they left to visit The Other Art Fair.”
“Over the three days the two-dimensional print will turn into a three-dimensional sculptural form to communicate ideas of journey and place, the red thread will accumulate enough mass to reveal something significant,” she added.
Ovolo Hotels has also selected artist Cathy Ann Coady to showcase at the unique Ovolo 1888 hotel.