HotelQuickly has announced the appointment of Niklas Olsson to the newly created role of director of offline and partnership marketing.
Fresh off the back of its launch into the Australian market, the Asian last-minute hotel booking app is pumping new blood into its company, with Olsson joining from his role at fashion retailer THE ICONIC, which saw him launch the company down under and lead its digital and marketing operations.
Olsson will work closely with HotelQuickly’s co-founder and CMO Christian Mischler to support the hotel booking app’s expansion across the APAC region with an immediate focus on Australia.
“We are delighted to add Niklas to the HotelQuickly leadership team, he has a proven record of success in the Australian digital landscape and brings along admirable speed of execution which we’re trying to establish throughout the company,” Mischler said.
“Niklas is highly respected in the industry for creating strong, award winning strategic brand campaigns and partnerships. He is a great fit for the company and shares our vision for disrupting technology and challenging the norm. We are looking forward to seeing him further extend our brand and strategic partnerships locally and internationally.”
With its mobile-only approach, HotelQuickly is banking on multiple trends that were observed over the past years, including the surge of smartphones, the trend towards more spontaneous travelling, increased price sensitivity due to economic downturns, and stagnating innovation in the travel industry.
Since launching two years ago in Asia, HotelQuickly has continued to record 30% growth month-on-month, with the local team selecting and partnering with over 850 upscale hotels in 30+ top destinations across Australia.
HotelQuickly is also the first player in the field to offer an Apple Watch app down under.
Olsson said now is the time to get onboard with mobile commerce.
“M-commerce is just about to transition into mass market and this is a company with an unparalleled product experience, a clear strategy to sustainable success and a vision to truly redefine the industry,” Olsson said.
“We’ll be looking at closing partnerships along our user journey and aim at adding real value to travellers. Just like our product, our partnerships start with the customer in mind.”
Olsson will lead the continued development in the Australian market and largely be responsible for the marketing efforts across the APAC region with a clear focus on strategic partnerships.