NYC & Company has a new website

NYC & Company has a new website

New York City’s official destination marketing organisation, NYC & Company, has launched a visual rebrand, including the launch of the newly rebuilt and reimagined NYCgo.com.

The website, developed completely in-house, was first launched in 2009, and today’s relaunch is the first in a series of enhancements.

New capabilities and features include:

  • Mobile-first and responsive design to optimise user experiences across devices
  • Increased video presence with more than 200 videos, high-impact visuals, real-time responsiveness to trending topics
  • Integrated and contextual mapping and a flexible platform to serve multiple audiences
  • The ability to surface member, partner and user-generated content

Visitors looking to plan their trip to New York can enjoy an easy booking process thanks to integrated e-commerce partners, including Booking.com, Viator.com, OpenTable.com and Broadway Inbound.

NYC & Company president and CEO, Fred Dixon, said “New York City now has an enhanced, innovative tourism website and vibrant, updated branding to match our world-class, five-borough destination.”

“We’re excited to further engage with travelers and enhance our storytelling, inspiring visitation and improving the trip-planning experience during all phases of the travel cycle with the re-envisioned NYCgo.”

New elements of NYC & Company’s brand overhaul include two custom typefaces, more than 250 custom icons and a custom color palette, all inspired by New York City’s vibrancy, energy, diversity and legacy.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

NYC & Company

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