As the industry pauses, our community is looking to its leaders for guidance and hope in this difficult time.
G Adventures’ managing director for Oceania, Adrian Piotto, has penned a letter to travel agents to share an important message about perseverance, patience and community.
Here’s what he had to say:
Travel isn’t just something we do, it’s a part of who we are.
The current situation has presented travel and tourism providers with the most challenging circumstances we have experienced in the 30 years we’ve been in business — and we’ve seen a lot.
While we don’t know how long this will last, we do know people will travel again. When they are ready, we want our agency community to know that we are ready to support you.
We want to take this opportunity to thank all of our agency partners for all the hard work you continue to put in to support travellers as we wait to see what the other side looks like, and to organisations such as AFTA and CATO who have been doing some incredible work behind the scenes lobbying for our industry.
We remain positive about the future and firmly believe there will be no better time for travel that gives back than when we emerge from this pause.
But for now, it’s our duty to stay home, be kind to others, and stay connected. It’s a great time to nurture our travellers and clients, and provide them with inspiration to support their passion for travel at a time where they can’t see the world with their own eyes.
Our industry is about tackling distance, breaking down barriers and bringing people from around the world together. We create communities through shared experiences, and while we can’t come together in person, we can still bridge that distance and make connections thanks to the gift of technology.
We’ll be sharing some fun initiatives soon to help agents remind their customers why they love to travel.
Right now, we know that many of our travellers are at home desperate to explore again. They, like us, are sheltering in place and dreaming about their next trip.
Now is not the time to stand still — people are planning, and we are here to support the agency community as they discover new ways to reach potential customers. When they are ready, know that we are too.
While we might not be moving people around, we’re still a community. Travel teaches us resilience, and we know that we’ll get through this and return to changing people’s lives through travel – together.
Stay well, stay connected.
If you are seeking support during this tough time, Travel Weekly‘s new industry network is ready to welcome you with open arms. Click HERE to join the Travel Trade Life Raft.