Destinations

Norwegian tourist destination wants to remove time to make use of endless daylight

The Norwegian island of Sommarøy gets nearly 70 days without darkness, and residents reportedly want to get rid of traditional business hours during the period.

Residents of Sommarøy, a Norwegian island where the sun does not set between May and July, are calling for the island to abolish the concept of time by removing traditional business hours, in a move that they say would allow them to make better use of 24-hour days.

ABC News reported that the idea behind the time-free zone is that disregarding watches would make it easier for residents, especially students, employers and workers, to make the most of the precious months when the sun does not rise in the region through November to January.

According to CNN, a bridge across to Sommarøy is covered in wrist watches, a symbol for visitors to leave time behind.
According to CNN, a bridge across to Sommarøy is covered in wrist watches, a symbol for visitors to leave time behind.

Sommarøy resident Kjell Ove Hveding told Associated Press that the push would get rid of “conventional time keeping”.

“It’s a bit crazy, but at the same time it is pretty serious,” he said.

He met with a Norwegian politician this month to present a petition signed by dozens of islanders in support of declaring a “time-free zone” and to discuss any practical and legal obstacles to basically ignoring what clocks say about day and night.

Visit Tromsoe travel manager Chris Hudson said the change would not mean that shops are open all hours, but that residents could make better use of the daylight.

“There is nothing wrong with renting a canoe and paddling out in the sunshine, even though it is in the middle of the night,” he told Norwegian broadcaster NRK.

Going off the clock “is a great solution but we likely won’t become an entirely time-free zone as it will be too complex,” he said. “But we have put the time element on the agenda, and we might get more flexibility … to adjust to the daylight.

“The idea is also to chill out. I have seen people suffering from stress because they were pressed by time,” he said.

The island, which is 34 hectares, reportedly has a population of 350 people, with its major industries being fishing and tourism.

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Aviation

Three more Aussie cities “within flying range” for Cebu Pacific, says commercial chief

by Huntley Mitchell

Travel Weekly sat down with the Filipino carrier’s commercial VP to chat about its Australian expansion plans. And, much to our delight, he brought us some burgers from Jollibee.

Share

CommentComments

Tourism

Flavour of the Week: New country managers for Tourism Australia, Scoot and Tauck + MORE!

New country managers are the flavour of this week in the travel industry. Peruse all the latest hires here.

Share

CommentComments

Tourism

Virtuoso CEO cancels Aussie trip amid coronavirus concerns as travel ban extended

Matthew Upchurch was scheduled to speak at the MTA conference over the weekend, but cancelled his trip yesterday.

Share

CommentComments

Destinations

‘It’s Out There’: Destination NSW shines spotlight on Broken Hill and Central Darling region in new campaign

Destination NSW has embraced its inner drag queen to promote one of the state’s most ‘out there’ regions.

Share

CommentComments

Wholesalers

Contiki offers 29 per cent off 29 tours on 29th February

If you think Travel Weekly is only running this story to try and blag a free Contiki trip, you’d be absolutely, 100 per cent correct.

Share

CommentComments

Cruise

Sir Richard Branson rewards truckie with free cruise

The man sent a tweet to Virgin’s CEO asking if he remembered a good deed he performed for him a decade ago. His response has sent Twitter into a frenzy.

Share

CommentComments

Aviation

COOKIEGATE: United freaks out flying community by temporarily axing cult cookie

As avid cookie fans, we can totally empathise with the passengers’ concerns and would have written a strongly-worded letter had the airline not amended its mistake.

Share

CommentComments

Travel Agents

Agent Wrap: Wendy Wu’s mega-famil, AAT Kings gives back to locals, Flight Centre helps deaf community + MORE!

This week’s Agent Wrap is so full of famil opportunities and incentives that Travel Weekly staff are considering retraining as travel agents to get in on the action.

Share

CommentComments

Events

Tourism

The Women in Travel Awards are back!

Attention all talented and hard-working industry females: it’s time to start working on your entry for this year’s Women in Travel Awards!

Share

CommentComments

Aviation

Air New Zealand fires back at Qantas with new safety video of its own

by Ali Coulton

The Kiwi carrier just launched a new safety clip starring a little girl in gumboots, a large CGI bird, a robot, and a big fuzzy green guy. It’s equal parts cute and cringey.

Share

CommentComments

Destinations

Aloha Friday Wrap: Hawaii to host historic festival, Oahu hotels update, Hawaiian Airlines’ punctuality + HEAPS MORE!

Looking to avoid doing any actual work this afternoon? The Aloha Friday Wrap is the perfect alibi.

Share

CommentComments

Aviation

Hawaiian Airlines marks 16 consecutive years as most punctual US carrier

Hawaiian Airlines remained North America’s most punctual carrier in 2019, according to the US Department of Transportation.

Share

CommentComments