NOMO SOHO adds swank to Manhattan

NOMO SOHO adds swank to Manhattan

NOMO SOHO is set to change the swanky hotel scene in Downtown Manhattan following a partnership between ASRR Capital and Gerard Guez, fashion mogul and founder of popular Buddha Bar.

The new independent luxury hotel NOMO SOHO will pay homage to the historic neighbourhood in Manhattan, and is said to bring a “distinctively modern hospitality experience” to the city. The property was formally known as the Mondrian SoHo.

“As an abbreviation for “nostalgic + modern,” the term NOMO sits at the intersection of vintage and cutting edge, both associated with the style of its location,” according to a statement by the hotel.

The 263-room hotel will be part of Preferred Hotel & Resorts’ “Lifestyle” collection and its acquisition by ASRR Capital is part of the organisation’s decision to expand their luxury hospitality portfolio, the group said.

“This gem of a property will be inspired by the diverse creative types who stay, work and play in this neighborhood,” NOMO SOHO chief executive and head of hospitality, Graham Leslie said.

“With our guests’ progressive personalities and styles in the forefront of our minds, we’re eager to revamp the experience into a curated environment for all who walk through our doors.”

With floor-to-ceiling windows offering skyline views, the hotel is slated to complete its re-launch later this year and attract A-list clientele.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]