Hotels

No slowing down for Luxico with plans to expand

LUXICO, Australia’s first ‘home hotel’, is giving itself a little pat on the back this morning, after enjoying some impressive revenue growth in 2015/16 – 46 per cent growth to be exact.

And the luxury accommodation service is showing no signs of slowing this impressive growth trend with the announcement of their 2016/17 results.

Husband and wife team, Alex and Thomas Ormerod co-founded Luxico in 2013 and have revealed the company will achieve an impressive 45 per cent revenue growth for the 2016/17 financial year with over 10,000 room nights being booked.

Managing Director Alex Ormerod said, “The results are really pleasing but not totally unexpected due to the share-economy trend providing travellers with the option to enjoy more ‘home-style’ accommodation over hotels.

“Luxico offers the added benefit of exclusive 24-hour concierge service and that along with the standard of luxurious properties we have available, sets us apart and helps to drive bookings.”

AndersonSt-41767

Luxico is also the only multi location luxury service operator in Australia with approximately 200 properties in Sydney, Melbourne, Mornington Peninsula and Palm Beach.  The company is currently expanding into new markets and by the end of 2017 will have luxury homes available in Byron Bay, Sunshine Coast and Port Douglas to service growing international demand.

Ormerod added, “We are very focused on using technology to overcome logistical issues which allows us to consistently deliver great service in multiple locations and we are really looking forward to offering accommodation in these new markets providing our guests with greater variety.”

Not surprisingly, in 2016, as in 2015, Chinese visitors paid the highest room rates only booking top luxury properties across Australia, spending double the average room rate.

When it comes to domestic versus international bookings, these are on a par with 51 per cent of nights booked by domestic travellers and 49 per cent of room nights booked by international guests.

wentworth_ave_01

The UK and US represented 36 per cent of international bookings for the 2016/17 financial year. Results also showed travellers from Germany had the highest nightly room rate indicating guests from this country seek the ultimate in luxury experiences booking only the top tier properties.

Luxico is also the only operator fully integrated with the international travel trade industry with product offered by travel agent partners worldwide as a core distribution channel including Abercrombie &Kent, Quintessentially and American Express Travel.

SEE WHAT PEOPLE ARE SAYING

One response to “No slowing down for Luxico with plans to expand”

  1. While it’s less than obvious that the mega trend is towards sharing resources, these are certainly exciting times. The rich get to use the resources of other rich and that’s obvious market segmentation at this stage of evolution. Kudos to Luxico – and there will be ample margins to do so – in keeping the travel trade in the equation. It would be tempting to say that hoteliers need not worry as a ‘new’ breed of accommodation-seeker is courted and the overall pool expands, however it’s always interesting to see what sort of tactical response comes from traditional hospitality.

Leave a Reply

Cruise

13 Parties charged over last December’s White Island tragedy

by Ali Coulton

The eruption resulted in 22 deaths with many still recovering from the traumatic event that occurred during a cruise ship excursion on the New Zealand Island last year.

Share

CommentComments

Hotels

Property owner scores early wins against Virgin Hotels, as lawsuit proceeds to trial

A juicy court case between Virgin Group’s hospitality arm and a disgruntled hotel owner has seen the latter chalk up a couple of early wins.

Share

CommentComments

Aviation

Joyce meets with Victorian Premier over Qantas’ potential HQ move, as thousands more jobs get the chop

Qantas’ chief has taken a spin around Melbourne’s Airport prescient to see if it fits the bill as the airline’s new headquarters, just before another big job cut announcement.

Share

CommentComments

Wholesalers

Excite Holidays payout to creditors estimated to be more than previously thought

by Huntley Mitchell

Were you one of the unfortunate ones caught up in the wholesaler’s collapse earlier this year? Consider this a ‘must read’.

Share

CommentComments

Travel Agents

Helloworld CEO expects “dramatically reduced” competition will lead to boom time for agencies

by Huntley Mitchell

Andrew Burnes has some seriously good expectations for Helloworld agents, thanks to a predicted lack of competition from rivals.

Share

CommentComments

Destinations

Visit Sunshine Coast unveils new brand tagline

It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

Share

CommentComments

Tourism

REVEALED: All the winners of the World Travel Awards 2020

Find out the top destinations, hotels and airlines to book your clients with post-COVID right here.

Share

CommentComments

Aviation

British Airways is flogging its onboard dining sets and bar carts just in time for Chrissy

Unlike Qantas, British Airways is selling its bar carts empty, which leads us to believe it may have missed the point as to why passengers get excited when the bar cart comes around.

Share

CommentComments

Cruise

CLIA calls for cruise ban to be replaced by newly proposed measures

The association has been busy making sure the government sticks to its plan of lifting the cruise ban by 17 December by suggesting a range of safety measures.

Share

CommentComments

Wholesalers

Intrepid launches cyber sale on 2021 Aussie and New Zealand trips

Slide into your clients’ DMs with these whopping savings, so you can get their 2021 bookings in before the silly season is well and truly upon us.

Share

CommentComments

Destinations

South Australia set to open its border to Victorians

It looks like ScoMo’s plan for domestic borders to be open by Chrissy is well on track, with the crow-eaters finally letting those from the Garden State back over their side of the fence.

Share

CommentComments

Destinations

Rob Thompson named Tourism Fiji’s acting CEO

While the search for Tourism Fiji’s next leader is well underway, the organisation has revealed who will be keeping the CEO’s seat warm.

Share

CommentComments