New writing workshops in major Australian cities

Learn Something New calendar note

Travel writer Rob McFarland has announced new writing workshops in Sydney, Brisbane and Perth.

Aimed at tourism PRs, agents, marketers and operators, the courses cover press release writing and story pitching and include feedback from 30 of Australia’s leading travel editors.

Following the huge success of last year’s workshops, Rob McFarland is at it again.

How to get the media’s attention

What do Australia’s top travel editors want in press releases and story pitches?

What format, tone and style do they prefer?

How do they want images?

What about follow-up?

Learn all this and more in a half-day workshop for tourism PRs, agents, marketers and operators that includes feedback from 30 of Australia’s leading travel editors (including Traveller, Escape, The Australian, GQ & Vogue).

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

Perth

When: Wed March 21, 2018 – 8:30am to 12:30pm

Where: Aloft Perth, 27 Rowe Avenue, The Springs, Rivervale, Perth

Brisbane

When: Wed April 4, 2018 – 8:30am to 12:30pm

Where: QA Hotel, 64 James St, New Farm, Brisbane

Sydney

When: Fri April 27, 2018 – 8:30am to 12:30pm

Where: Vibe Hotel Sydney, 111 Goulburn St, Sydney

Workshops cost $399 per person and are limited to 12 participants.

Need training for several staff? 

Consider an in-house session tailored to your specific requirements.

How to sign up

Visit www.robmcfarland.org or email rob@robmcfarland.org

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