New travel PR writing workshop

New travel PR writing workshop

What do Australia’s top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia’s leading travel editors.

In addition, the session covers a toolkit of essential planning, structural and editing techniques that can be applied to any document – whether it’s a press release, newsletter, proposal or report.

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

Details

When: Fri June 10, 2016 – 8:30am – 12:30pm

Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney

Cost: $399 per person

How many: Limited to 10 participants

Need training for several staff? Consider an in-house session tailored to your specific requirements.

For more details and bookings, email rob@robmcfarland.org

Testimonials

“I liked how practical the tips were. So many writing courses are theoretical in nature, but I found I could action everything I had learned as soon as I got back to my desk. The verbatim feedback from editors was invaluable,” Alicia M, Klick Communications

“Rob thanks so much for the training.  I haven’t had such a positive response to writing training ever!!!” Kim M, Director, Klick Communications

“It was such a great workshop. The techniques were straightforward and easy to apply and it inspired me to be more creative. I think this will have huge benefits for the company and my writing personally” Lauren R, Wendy Wu Tours

“Interactive course with good examples that you can relate to. Engaging, well structured and easy to follow.” Ivona C,  Scenic Tours

“I really enjoyed the course. The content was concise and entertaining. Very encouraging environment which builds confidence. Loved that there was a practical action plan which we can apply to our writing.” Leonie F, Wendy Wu Tours 

Latest News