Hotels

New five-star Brisbane hotel makes last-minute name change

Brisbane has a new five-star hotel, dining and lifestyle destination in the centre of Fortitude Valley that has evolved to take on a more luxurious feel than initially anticipated.

Originally set to launch as Hotel Indigo Brisbane, the Brunswick Street development has instead been named Hotel X, after IHG Hotels & Resorts and Queensland-based developer Pointcorp revisited the hotel’s positioning.

The new name is outside of the IHG Hotels & Resorts brand family, but the property will still be connected to the hospitality giant’s system, reservations, marketing and loyalty program.

Image source: Justin Nicholas
Image source: Justin Nicholas
Image source: Justin Nicholas

Hotel X features a ground floor restaurant and bar, an expansive gymnasium, a rooftop poolside restaurant and bar with panoramic city views, room service, concierge valet, and an event function space.

Furthermore, two new dining destinations will be housed in the hotel from the award-winning Ghanem Group, with more to be revealed soon.

Towering above the city’s bustling streets, Hotel X features a “first-of-its-kind” custom facade lighting system.

The 146-room hotel is designed with a contemporary palette and custom furnishings exhibiting artwork by Justin Nicholas.

Image source: Justin Nicholas
Image source: Justin Nicholas

These are complemented by Dyson and GHD hair appliances in the top-tier rooms, and amenities designed by Karl Lagerfeld, marking the fashion brand’s first international hotel collaboration to date.

Image source: Justin Nicholas
Image source: Justin Nicholas

Pointcorp director Chris Vitale says the hotel’s unique 24/7, five-star positioning will complement Brisbane’s thriving nightlife scene in Fortitude Valley.

“Launching as Hotel X is a transition that extends beyond a physical space as a hotel to a superior experience for a like-minded community,” he said.

“The space celebrates the liveliest aspects of Brisbane – the nightlife, music, art, fabulous food and long, balmy evenings.

“Our proximity to the bustling streets and alleyways of Brisbane’s centre encourages whimsy adventure and nights you won’t forget.”

Image source: Justin Nicholas

Leanne Harwood, managing director for Australasia and Japan at IHG, said the company was excited by the direction that Pointcorp had taken the property, “with a luxury offering that takes it beyond what we had envisaged when we signed it as a Hotel Indigo four years ago”.

“With that in mind, we knew we had to remain true to Hotel Indigo’s values and personality, and give this great hotel a different identity that perfectly fits its unique, luxury personality,” she said.


Featured image source: Justin Nicholas


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Ukrainian airline scraps heels and tight skirts for comfy suits and sneakers

SkyUp Airlines has given its cabin crew uniform a modern update that ditches tight fit, restrictive clothing and high heels for something a bit more suited to the job.

Share

CommentComments

Wholesalers

Intrepid snares majority stake in New Zealand’s Haka Tours and ANZ Nature Tours

The global travel B Corp has kicked off its future growth plans with a 60 per cent slice of not one, but two touring brands.

Share

CommentComments

Aviation

Clive Palmer offloads Qantas shares in protest of airline’s staff vaccination policy

by Ali Coulton

Looks like the mining magnate has taken a break from tweeting his famous Tim Tam poems to shake his fist at the flying kangaroo’s vax policy.

Share

CommentComments

Hotels

Guests forced to hide as heritage-listed hotel break-in causes $30,000 in damage

A group of people have broken down the door of a historic Kalgoorlie hotel, terrorising guests and forcing one woman to hide in a wardrobe.

Share

CommentComments

Events

Get excited, because the European Showcase is coming to a screen near you!

With international borders on the verge of reopening and hype around overseas travel at an all-time high, this event couldn’t have come at a better time!

Share

CommentComments

Destinations

“We can’t live here in hermit kingdom”: NSW to ditch quarantine for international arrivals from 1 November

The big policy shift means that NSW is the only Aussie state to announce quarantine-free international travel.

Share

CommentComments

Cruise

Royal Caribbean axes Ovation of the Seas’ Aussie sailings until end of March 2022

With no clear pathway toward a resumption of cruising in sight for Australia, the cruise giant has canned its domestic sailings once again.

Share

CommentComments

Aviation

Qantas to add new routes from Darwin to Far North Queensland

Qantas seems to have a penchant for the Top End at the moment. This time, the flying kanga is boosting connectivity across northern Australia with a couple of new routes.

Share

CommentComments

Destinations

“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

In this brilliant video, Cowra pulls out all the stops in an attempt to lure the A-lister to stop by, have a “chin wag” and “get on the sauce”. The town even wants to build a four-story statue in his likeness.

Share

CommentComments

Cruise

Princess Cruises welcomes aboard new president

Princess Cruises has a new president. One could even say the Carnival-owned line has found its prince.

Share

CommentComments

Wholesalers

“We have a front-row seat to the climate disaster”: Intrepid CEO urges ScoMo to “go all in” at COP26

The adventure travel company is calling on the PM to commit to at least halving emissions by 2030 and an immediate end to new coal power development. Let’s just hope Prince Charles can convince him to attend.

Share

CommentComments

Aviation

Air New Zealand to transform Boeing 787 into vaccination clinic for special ‘Jabaseat’ flight

A handful of lucky Kiwis will get their COVID-19 jab in a business-class cabin on Saturday as part of a national push to boost the country’s vaccination numbers.

Share

CommentComments